Vessi Animation Ìṣàwòrán Ọjà by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
FàdákàFíìmù· 2022
Vessi Animation Ìṣàwòrán Ọjà
Client: Morgan Studio
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Fíìmù Category
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- Verified Award Winner
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The Design
About Vessi Animation Ìṣàwòrán Ọjà
Ìṣàwòrán Vessi jẹ́ ìṣàwòrán ìpolówó tí a ṣẹ̀dá fún bàtà gíga kan. Ìṣàwòrán náà ń fi ọjà náà hàn nípasẹ̀ àwọn èròjà ìríran àdánidá tí ó so bàtà náà pọ̀ mọ́ ìgbé-ayé oníbàárà. Omi ní ìsopọ̀ pẹ̀lú àwọn àbùdá bàtà náà, nígbà tí àwọn àwọsánmà ń dábàá ìfúyẹ́. A ṣe àwòṣe bàtà náà pẹ̀lú àwọn ìlànà ojú-ilẹ̀ líle nínú 3ds Max, ní lílo àwọn àwòrán gẹ́gẹ́ bí ìtọ́kasí, a sì lo àwọn ìhun awọ. A ṣe rendering pẹ̀lú Redshift àti àwọn àdàkọ pẹ̀lú Houdini. A lo ìṣàwòrán náà lórí ojú-òpó wẹ́ẹ̀bù ọjà náà àti lórí ìkànnì àjọlò-àwùjọ, láìsí ọ̀rọ̀ àlàyé.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Vessi Animation Ìṣàwòrán Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Vessi Animation Ìṣàwòrán Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Vessi Animation Ìṣàwòrán Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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