Qyf Primary Function: Ìṣàpẹẹrẹ Inú Ilé fún Ṣọ́ọ̀bù Bọtíkì by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2022
Qyf Primary Function: Ìṣàpẹẹrẹ Inú Ilé fún Ṣọ́ọ̀bù Bọtíkì
Client: Sun Concepts
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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About Qyf Primary Function: Ìṣàpẹẹrẹ Inú Ilé fún Ṣọ́ọ̀bù Bọtíkì
Qyf ni ìṣàpẹẹrẹ inú ilé ṣọ́ọ̀bù bọtíkì onípọ̀-àmì ní Wuhan, orílẹ̀-èdè China, tí ó ní àyè ìkọ́lé lápapọ̀ tó ń tó mítà onígunmẹ́rin 270. Ṣọ́ọ̀bù náà ń pèsè ọ̀pọ̀lọpọ̀ oríṣiríṣi ọjà, nítorí náà, ìfihàn dá lórí àwọn ojú-ilẹ̀ ńlá dípò ọ̀pọ̀ àwọn pẹ̀pẹ̀. Ìpinnu tí ó rọrùn yìí ń jẹ́ kí àyè náà wà ní pípé. Àwọn dígí ń fi inú ilé hàn, wọ́n sì ń mú kí àyè náà dàbí èyí tó jìn síi. Irin, òkúta àti gíláàsì ń dá àwọn ìrísí gẹ́ọ́mẹ́tírì tó rọrùn. Àwọn ojú gíláàsì ńlá ń sọ ṣọ́ọ̀bù náà di ibi àfihàn fún àwọn arìnrìn-àjò ẹsẹ̀. Ọ̀nà tó dà bí àyíká ń tọ́ àwọn àbẹ̀wò sọ́nà kọjá gbogbo ohun kọ̀ọ̀kan tí a fi hàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Qyf Primary Function: Ìṣàpẹẹrẹ Inú Ilé fún Ṣọ́ọ̀bù Bọtíkì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Qyf Primary Function: Ìṣàpẹẹrẹ Inú Ilé fún Ṣọ́ọ̀bù Bọtíkì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Qyf Primary Function: Ìṣàpẹẹrẹ Inú Ilé fún Ṣọ́ọ̀bù Bọtíkì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense. - Dimensions & Packaging
- Gross built area: 270 sqm;
Project type: Boutique - Tags
- Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
- Production Technology
- By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
- Design Challenge
- QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.
The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes. - Research
- The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
- Inspiration
- As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand. - Project Duration
- Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China - Operation Flow
- Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.
The circular moving line in the store allows the visitors to appreciate every delicate item in the store.
With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic. - Team Members
- Liu Zheng
- Image Credits
- Liu Zheng and Wang Minjie
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