Across Ìpolówó by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2022
Across Ìpolówó
Client: Zhejiang Sci-Tech University
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #136202The Design
About Across Ìpolówó
Across jẹ́ ìpolówó tí a ṣẹ̀dá fún àjọ̀dún iṣẹ́-ọnà oníṣirò-alátagbà (digital) tí a fi ń bọ̀wọ̀ fún iṣẹ́-ọnà àpáta orí Òkè Helan ní orílẹ̀-èdè China. A tẹ ìpolówó náà lórí ohun èlò lenticular. Àwòrán kan fi àpẹẹrẹ ìpilẹ̀ṣẹ̀ Òkè Helan hàn, èkejì sì fi ẹ̀dà oníṣirò-alátagbà òde-òní ti àpẹẹrẹ kan náà hàn. Bí igun tí a ti ń wò ó ṣe ń yí padà, àpẹẹrẹ ìgbàanì náà máa ń dúdú kúrò, àpẹẹrẹ oníṣirò-alátagbà sì máa ń farahàn. A fi àdàpọ̀ tinta, tíì, gelatine àti eruku wúrà kùn àwòrán ìbílẹ̀ náà, tí a fi ọ̀nà fífọ́n ránṣẹ́ láti dá ìrísí tí ó jọ àpáta. Across ní àfojúsùn láti pa àṣà ìṣẹ̀dálẹ̀ ìgbàanì tí ó wà nínú ewu ìparun mọ́, kí a sì pín in.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Across Ìpolówó jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Across Ìpolówó yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Across Ìpolówó jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- Dimensions & Packaging
- Poster: 1855mm*30mm*465mm
- Tags
- Chinese tradition, internationalism, rock art, cultural relics
- Production Technology
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - Design Challenge
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- Research
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - Inspiration
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- Project Duration
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- Operation Flow
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- Team Members
- Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang
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