Eataly Ginza Inú Ilé Oúnjẹ by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2022
Eataly Ginza Inú Ilé Oúnjẹ
by Uds Ltd.
Client: EATALY Asia Pacific, LTD.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #136882The Design
About Eataly Ginza Inú Ilé Oúnjẹ
Eataly Ginza jẹ́ inú ilé oúnjẹ, ọjà àti ìlé kọfí tí ó wà ní ilẹ̀ kẹfà ti Ginza Six, ilé iṣẹ́ ọjà kan ní Ginza, Tokyo. Ìṣàpẹẹrẹ náà tẹ̀lé èrò Ọgbà Eataly. Àpapọ̀ ààyè ilẹ̀ tí ó jẹ́ mítà onígunmẹ́rin 1000 ni a ṣètò gẹ́gẹ́ bí àkójọpọ̀ àwọn ilé ìtajà kékeré, pẹ̀lú ìtànṣán iná ní ọ̀nà fìtílà ojú-ọ̀nà, àwọn irúgbìn tí a gbìn àti àwọn àga onígungun. Àwọn ìpínyà tí ó dùbúlẹ̀ ni a fi sí ìwọ̀nba kékeré àti pé àjà náà ni a fi sílẹ̀ ní gbangba, nígbà tí àwọn ìyípadà nínú ilẹ̀ ń ṣàpèjúwe àwọn agbègbè. Ọtí bárà àárín gbùngbùn kan rán wa létí ìta ìlú Italy. Ìṣètò ọgbà náà pe àwọn àlejò láti wọlé pẹ̀lú ìrọ̀rùn àti láti dúró ní ìtura.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Eataly Ginza Inú Ilé Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Eataly Ginza Inú Ilé Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Eataly Ginza Inú Ilé Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
- Dimensions & Packaging
- The total floor area is 1000 square meters.
- Tags
- Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
- Production Technology
- The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
- Design Challenge
- Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
- Research
- By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
- Inspiration
- Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible. - Project Duration
- It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
- Operation Flow
- Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day. - Patents
- Uds Ltd. + Eataly Asia Pacific, Ltd.
- Team Members
- Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
- Image Credits
- #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021
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