Baidu Iṣẹ Akọkọ: Ohun Elo Maapu Oniṣe-koko by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.
IdẹOjú-ìbáṣepọ̀· 2022
Baidu Iṣẹ Akọkọ: Ohun Elo Maapu Oniṣe-koko
by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang
Client: Baidu Online Network Technology (Beijing) Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ojú-ìbáṣepọ̀ Category
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The Design
About Baidu Iṣẹ Akọkọ: Ohun Elo Maapu Oniṣe-koko
Ọrọ Iwe: Maapu Oniṣe-koko Baidu jẹ́ ohun elo maapu alágbèéká fún àwọn fóònù ọlọ́gbọ́n Android àti iOS. Ohun elo náà ń ṣàfihàn ìsọfúnni maapu tí a yàn fún oríṣiríṣi ẹgbẹ́ olùmúlò, ní ìbámu pẹ̀lú àkókò, àyè àti profaili olùmúlò. Àwọn ohun tí ó ní í ṣe pẹ̀lú ènìyàn, ilẹ̀-ayé àti àwùjọ ni a so pọ̀ tí a sì ṣàfihàn wọn papọ̀, tí ó jẹ́ kí ó ṣeé ṣe láti rí àwọn iṣẹ́ tí ó wà nítòsí àti àwọn ìṣẹ̀lẹ̀ lọ́wọ́lọ́wọ́ láìpẹ́. Ìsọfúnni maapu oníyàwòrán ni a ti so pọ̀ mọ́ ọ̀rọ̀ lórí ìwòye fún kíkà tí ó rọrùn. A lo ọgbọ́n ẹ̀rọ atọwọdá àti dátà ńlá láti mú ìṣàfihàn bá ẹ̀gbẹ́ kọ̀ọ̀kan mu. Èròngbà náà ni láti dín ìsapá wíwá kù àti láti ṣètìlẹ́yìn fún ìkẹ́kọ̀ọ́, ìrìnàjò àti ìwádìí ojoojúmọ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Baidu Iṣẹ Akọkọ: Ohun Elo Maapu Oniṣe-koko jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Baidu Iṣẹ Akọkọ: Ohun Elo Maapu Oniṣe-koko yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Baidu Iṣẹ Akọkọ: Ohun Elo Maapu Oniṣe-koko ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
- Dimensions & Packaging
- The application is designed for all Android and iOS smart phone sizes.
- Tags
- Phone, Map app, GIS, AI, UX, UI
- Production Technology
- Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
- Design Challenge
- In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
- Research
- We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
- Inspiration
- Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
- Project Duration
- The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
- Operation Flow
- The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
- Team Members
- YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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