SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó láti ọwọ́ Sber

SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó láti ọwọ́ Sber jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà.

FàdákàAlágbèéká· 2022

SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó

látọ̀wọ́ Sber

Oníbàárà: Sber

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Alágbèéká

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #137184

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó

SberPay jẹ́ ìṣàmúlò ìsanwó fún àwọn ìrajà lórí ayélujára àti nínú àwọn ìṣàmúlò. A ń parí àwọn ìsanwó nípasẹ̀ ìṣàmúlò SberBank Online, nítorí náà kì í ṣe fífi dátà káàdì ránṣẹ́ sí àwọn ilé-ìtajà tàbí àwọn alábàáṣepọ̀. A lè rí ìwọ̀nba owó tó wà lórí káàdì kí ìsanwó kọ̀ọ̀kan tó wáyé. A ń ṣàtìlẹ́yìn fún àwọn ìsanwó ẹ̀ẹ̀kanṣoṣo, àwọn ìsanwó tí ń tún ṣẹlẹ̀ àti àwọn ìforúkọsílẹ̀, a sì lè so iye káàdì tí kò lópin pọ̀ fún lílò lẹ́yìn ìgbà náà. Èdè ojú-ìwòye rọrùn ó sì dá lórí ìtẹ̀wé, bọ́tìnnì àti gradient. Ète náà ni láti mú ìdí tó ń jẹ́ kí wọ́n ní láti tẹ àwọn àlàyé káàdì kúrò àti láti mú kí ìsanwó yára àti pé kó ní ààbò.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. SberPay Èròjà Ìsanwó: Ìṣàmúlò Ìsanwó jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Ìwọ̀n àti Àpò: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Àwọn Àkọlé: innovation, payments, pay, acquiring, internetacquiring
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Ìpèníjà Àpèsè: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Ìwádìí: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Ìmísí: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Àkókò Iṣẹ́ Àkànṣe: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Ìlànà Ìṣiṣẹ́: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Sberbank
Àwọn Ọmọ Ẹgbẹ́: Daria Prokuda
Shishki Collective