Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba by Natasha Mozz

Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìtẹ̀wé àti Àtẹ̀jáde Competition Category.

IdẹÌtẹ̀wé· 2022

Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba

by Natasha Mozz

Client: Adidas

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìtẹ̀wé Category

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Colors

The Design

About Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba

Kọ awọn Olukọni jẹ iwe amona fun eto ikẹkọ bọọlu afẹsẹgba ti a ṣe fun awọn oṣere ti ọjọ-ori wọn wa laarin 10 si 14. A ṣe iwe amona yii fun awọn olukọni bọọlu afẹsẹgba ki wọn le lo eto naa ninu iṣẹ ojoojumọ wọn. Awọn ohun elo orisun ti o kun fun ọrọ ni a yi pada si awọn ilana ti o ye kooro, ti a kọ ni pataki lati inu awọn infographics. Ẹwa awọ ti o lagbara ṣe iranlọwọ fun lilọ kiri laarin awọn abala, ati gigun awo naa ni ẹgbẹ oju-iwe kọọkan tọka si ẹka-kekere naa. Akoj papa bọọlu afẹsẹgba ati awọn ilana imọ-ẹrọ ni ipilẹ ti ara wiwo naa.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Coach the Coaches Iwe Amona Bọọlu Afẹsẹgba ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release