Career Science Ìfilọ́lẹ̀ Ìkọ́ni by Centrick

Career Science Ìfilọ́lẹ̀ Ìkọ́ni by Centrick is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IdẹAlágbèéká· 2022

Career Science Ìfilọ́lẹ̀ Ìkọ́ni

by Centrick

Client: Centrick Marketing Solutions LLP

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Alágbèéká Category

15,109

Verified Award Winner

Verify Award Status for #139463

View at A' Design Award Press Release Award Badge

Colors

The Design

About Career Science Ìfilọ́lẹ̀ Ìkọ́ni

Ọ̀rọ̀ Ìwé: Career Science jẹ́ ohun èlò ìkọ́ni alágbèéká fún àwọn akẹ́kọ̀ọ́ àti àwọn ọ̀dọ́ tí wọ́n ṣẹ̀ṣẹ̀ ń bẹ̀rẹ̀ iṣẹ́ ọjọ́gbọ́n wọn. Ìtòlẹ́sẹẹsẹ rẹ̀ dá lórí àwọn app tí a mọ̀ dáadáa lójoojúmọ́, nítorí náà ìlò rẹ̀ rọrùn kí a sì ní òye rẹ̀ láìsí ìṣòro. Àtòjọ ẹ̀kọ́ ni a ṣètò gẹ́gẹ́ bí àtòjọ orin (playlist), a sì ń ṣàlàyé ìtúpalẹ̀ tó jinlẹ̀ pẹ̀lú àwọn àwòrán tó rọrùn láti lóye. Ìtẹ̀síwájú iṣẹ́ ni a fi hàn gẹ́gẹ́ bí máàpù tí ó ń pín sí àwọn ànfàní tuntun. Àwọn àtòjọ olórí (leaderboards) tẹ̀lé ìlànà eré, àwọn ànfàní sì ni a ṣàfihàn gẹ́gẹ́ bí káàdì tí a lè kójọ. Àwọn ojú-ìwòye ń lo ìwọ̀n 16x9, wọ́n sì ń bára mu pẹ̀lú oríṣiríṣi ẹ̀rọ. Èròngbà rẹ̀ ni láti sọ ẹ̀kọ́ nípa iṣẹ́ di ohun tó ṣe kedere tí ó sì tún jẹ́ eré-ìdárayá.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Career Science Ìfilọ́lẹ̀ Ìkọ́ni jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Career Science Ìfilọ́lẹ̀ Ìkọ́ni yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Career Science Ìfilọ́lẹ̀ Ìkọ́ni ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Dimensions & Packaging: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Tags: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Production Technology: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Design Challenge: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Research: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiration: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Project Duration: May 2021 to August 2021, Mumbai, India
Operation Flow: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Team Members: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh