Buddy Workwear Idanimọ Ami Iṣowo by Pilotfisch GmbH and Co. KG

Buddy Workwear Idanimọ Ami Iṣowo by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

FàdákàÌpolówó· 2022

Buddy Workwear Idanimọ Ami Iṣowo

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About Buddy Workwear Idanimọ Ami Iṣowo

Buddy Workwear jẹ idanimọ ami iṣowo tí a ṣẹda fun ilé-iṣẹ tó ń ṣe aṣọ iṣẹ ní orílẹ̀-èdè Jámánì. Orúkọ náà Buddy ló jẹ́ kókó pàtàkì idanimọ náà, ó sì wá láti orúkọ ilé-iṣẹ àtijọ́. Búlúù dúdú ni àwọ̀ àkọ́kọ́ tí ó ń jẹ́ kí àwọn ọjà àti fọ́tò dúró jáde, nígbà tí a ń lo búlúù fẹ́lẹ́fẹ́lẹ́ gẹ́gẹ́ bí àwọ̀ ìtẹnumọ́ àti ìtànṣán. Àwọn àwọ̀ méjì náà ń bára wọn mu bíi ọ̀rẹ́. Ìkọsílẹ̀ tí ó ṣe kedere àti ọ̀rọ̀ tí ó rọrùn ń ṣàtìlẹ́yìn fún ìwà tààrà ti ami iṣowo náà. A lo idanimọ náà sórí àwọn ìwé pẹlẹbẹ tí a tẹ̀, ojú-òpó wẹ́ẹ̀bù kan, fídíò kan àti ìpolongo ojú-òpó ìbáraẹnisọ̀rọ̀ ẹgbẹ́.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Buddy Workwear Idanimọ Ami Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Buddy Workwear Idanimọ Ami Iṣowo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Buddy Workwear Idanimọ Ami Iṣowo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster