Shadlee Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oje Èso by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2022
Shadlee Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oje Èso
Client: SHADLEE Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Shadlee Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oje Èso
Shadlee jẹ́ ọ̀wọ́ ìdìpọ̀ oje èso tí a ṣẹ̀dá fún ọ̀ràn èso mẹ̀jọ, tí ó pẹ̀lú ọ̀gẹ̀dẹ̀ òyìnbó, mángòrò àti ṣẹ́rì kíkan. Àpótí kọ̀ọ̀kan ní ìwọ̀n 45 mm ní fífẹ̀, 45 mm ní jíjìn àti 130 mm ní gíga. A fi ọwọ́ ya àwọn àwòrán náà ní ọ̀nà cubism, lẹ́yìn náà a ṣẹ̀ọ̀wọ̀wọ̀n rẹ̀ (scan) a sì parí rẹ̀ lórí kọ̀ǹpútà. A lo àwọn àwọ̀ tí ó tẹ́jú nítorí pé ọ̀nà ìtẹ̀wé flexography kò gba àwọn àwọ̀ tí ó ń yí padà díẹ̀díẹ̀. Ìdìpọ̀ kọ̀ọ̀kan ń fi ojú aláròjinlẹ̀ kan hàn pẹ̀lú àwọn ẹ̀kúnrẹ́rẹ́ bí ewé, èso, ohun èlò orin tàbí àwọn ohun èlò eré ìdárayá. Àwọ̀ ìdìpọ̀ kọ̀ọ̀kan ní í ṣe pẹ̀lú ọ̀ràn adùn rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Shadlee Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oje Èso jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Shadlee Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oje Èso yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Shadlee Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oje Èso jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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