Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀ by Baidu Online Network Technology Beijing

Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀ by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

FàdákàAlágbèéká· 2023

Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Alágbèéká Category

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The Design

About Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀

Digital Human jẹ́ pẹpẹ ìgbóhùnsáfẹ́fẹ́ alátàkalẹ̀ tí a kọ́ sórí ìmọ̀ ẹ̀rọ ọgbọ́n atọwọ́dá. Pẹpẹ yìí ṣe àtìlẹyìn fún ìṣẹ̀dá ènìyàn oní-dígítà, kíkọ́ yàrá ìgbóhùnsáfẹ́fẹ́ alátàkalẹ̀ àti ìbáṣepọ̀ láàrin ènìyàn àti kọ̀ǹpútà. Àwọn agbóhùnsáfẹ́fẹ́ AI máa ń gbóhùnsáfẹ́fẹ́ láìdáwọ́dúró fún wákàtí mẹ́rìnlélógún lójúmọ́, èyí tí ó mú kí àìní fún àwọn òṣìṣẹ́ ní ibùdó àti àwọn sítúdíò gidi kúrò. A lè ṣe àtúnṣe àwòrán agbóhùnsáfẹ́fẹ́ kọ̀ọ̀kan láti bá ìdánimọ̀ àmì-òkòwò mu. Àwọn ìran fojúinú oríṣiríṣi ń dín iye owó ìkọ́lé kù, wọ́n sì ń fi àwọn ànímọ́ ọjà àti àwọn èrò àmì-òkòwò hàn. Èròǹgbà rẹ̀ ni láti dín iye owó àti ìṣòro ìgbóhùnsáfẹ́fẹ́ alátàkalẹ̀ kù.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Digital Human Pẹpẹ Ìgbóhùnsáfẹ́fẹ́ Alátàkalẹ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.