Knowledge Capsule Ohun Elo Alagbeka by Baidu Online Network Technology Beijing

Knowledge Capsule Ohun Elo Alagbeka by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IdẹAlágbèéká· 2023

Knowledge Capsule Ohun Elo Alagbeka

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Alágbèéká Category

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Colors

The Design

About Knowledge Capsule Ohun Elo Alagbeka

Knowledge Capsule jẹ́ ohun èlò alágbèéká fún ìmọ̀ẹ̀kọ́ nípa ìlera ọpọlọ. Knowledge Capsule ń yan àwọn fídíò kúkúrú tó fẹ́rẹ̀ẹ́ tó ìṣẹ́jú mẹ́ta tí ó ń ṣàlàyé àwọn kókó ọ̀rọ̀ nípa ìmọ̀ràn nípa ẹ̀mí-ọkàn. Ọgbọ́n orí atọwọdá ń fi àmì sí àkóónú náà, tí àyẹ̀wò lọ́wọ́ ènìyàn sì máa ń rí i dájú pé ó já fáfá. Lẹ́yìn náà, a máa ń dábàá àkóónú fún olùlò kọ̀ọ̀kan gẹ́gẹ́ bí ìtàn wíwo àti profaìlì rẹ̀. Olùrànlọ́wọ́ oníwà ẹ̀dá-ènìyàn ń darí ìbáṣepọ̀ náà, ó sì ń jẹ́ kí ìrírí náà rọrùn kí ọkàn balẹ̀. Àwọn ẹ̀kọ́ tí ó wà lórí ẹ̀rọ ń jẹ́ kí àwọn olùlò kọ́ nǹkan kí wọ́n sì fi ìtẹ̀síwájú wọn wéra pẹ̀lú ti àwọn ẹlòmíràn. Èròngbà rẹ̀ ni láti mú kí ìmọ̀ nípa ìlera ọpọlọ rọrùn àti kí ó yéni ní rọ́rọ́rọ́.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Knowledge Capsule Ohun Elo Alagbeka jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Knowledge Capsule Ohun Elo Alagbeka yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Knowledge Capsule Ohun Elo Alagbeka ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For different psychological problems, Knowledge Capsules selects the relevant mental health content through big data and presents users with 3 minutes short videos, accurately related to the diagnosis and treatment contents of users, based on AI technology. This product makes complex mental health knowledge lively and interesting with, helping users face up to and recognize themselves scientifically.
Tags: AI psychological counseling, Depression, Mental health
Production Technology: Tag content resources: dual form of manual and AI. AI recognizes video content, extracts keyword, classifies relevant content, and then with manual review to ensure high quality content, greatly reducing labor costs.
Intelligent content push: Based on the content type and viewing duration of previous consumption, AI recommends content that similar users are interested in, and adjusts it in real time according to the actual consumption behaviors.
Design Challenge: Comparing psychological counseling knowledge to capsules, this product pushes accurate content to users intelligently and naturally to popularize mental health knowledge and let users pay attention to mental health problems. Anthropomorphic AI diagnosis and treatment assistant helps to narrow the distance with patients to be close. The learning process of virtual class is easy and comfortable. Users can compete with others to learn together while learning.
Research: Based on huge content ecology of Baidu and gathering experts in the psychological and other fields, this product selects 3 minutes short video through big data, which contain psychological counseling content. Users can receive diagnosis content push through AI technology accurately based on their profiles. Knowledge Capsules helps to spread mental health knowledge by making it lively and interesting and helps users make scientific interventions for mental health problems.
Inspiration: According to data released by the World Health Organization, about 1 billion people world wide suffer from mental health problems, yet mental health is one of the most neglected areas of public health. Most people may have psychological problems at different ages, which seriously affect their daily life, study and work. We need more professionals to scientifically intervene the mental and emotional world of patients with mental illness and carry out targeted treatment.
Project Duration: Developed in Beijing in November 2021 and launched on 20 February 2021.
Operation Flow: Capsule anthropomorphic design creates a relaxed and pleasant interactive experience for users with interaction and dialogue with AI diagnosis and treatment assistant;
In the era of information explosion, this product avoids complex information screening process for users with intelligent and precise content push based on their profiles.
The virtual lessons put fun in learning and supports the learning competition with other users, stimulating the learning enthusiasm.
Team Members: Yuan Lu
Xiaoli Ping
Yujie Shi
Xiaowan Li
Yong Zhang
Xin Hu
Lu Han
Shi Ouyang
Xingyu Gu
Hao Li
Jiali Ma
Yuqin Gan