Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà by Baidu AI Cloud

Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà by Baidu AI Cloud is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.

FàdákàOjú-ìbáṣepọ̀· 2023

Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà

by Baidu AI Cloud

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ojú-ìbáṣepọ̀ Category

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The Design

About Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà

Xiling jẹ́ pátífọ́ọ̀mù ìṣèdá àti ìṣàkóso ènìyàn díjítà tí ó so àwọn ilé-iṣẹ́ pọ̀ mọ́ àwọn oníbàárà. Àwọn olùmúlò máa ń ṣẹ̀dá àwọn ènìyàn díjítà tí ó dàbí gidi láti inú àwọn fọ́tò, àwọn ọ̀rọ̀ pàtàkì àti àtúnṣe àwọn pàrámítà. Ìgbóhùnsáfẹ́fẹ́ tààrà ni a ń ṣe àtìlẹ́yìn fún ní ọ̀nà méjì, èyí tí ọgbọ́n atọ́nà (artificial intelligence) ń darí tàbí tí ènìyàn ń darí, níbi tí kámẹ́rà kan ṣoṣo ti máa ń gbà ìṣíkiri àti àwọn ìfarahàn ojú. A máa ń ṣe àwọn fídíò nípa fífi àwọn àṣẹ ènìyàn díjítà sínú olóòtú tí kì í tẹ̀lé ìlà kan (non-linear editor). A ti ṣàlàyé àwọn ọ̀pá ìdiwọ̀n ìrírí fún àwọn ènìyàn, àwọn ìgbòkègbodò àti àwọn ibi ìṣẹ̀lẹ̀, nítorí náà a máa ń ṣe àkóónú ènìyàn díjítà ní iye owó kékeré àti láàrin àkókò kúkúrú.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Xiling Pátífọ́ọ̀mù Ènìyàn Díjítà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
Dimensions & Packaging: PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
Tags: User experience, digital humans, artificial intelligence, live streaming
Production Technology: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Design Challenge: The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
Research: We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
Inspiration: As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
Project Duration: This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
Operation Flow: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Patents: CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
Team Members: Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang