Animated Koopmans Logo Ìdánimọ̀ Ilé-iṣẹ́ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2023
Animated Koopmans Logo Ìdánimọ̀ Ilé-iṣẹ́
Client: Rebrandt
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #149078The Design
About Animated Koopmans Logo Ìdánimọ̀ Ilé-iṣẹ́
Koopmans béèrè lọ́wọ́ Rebrandt láti ṣàlàyé ìbú àkójọpọ̀ iṣẹ́ wọn ní ọ̀nà tó yé èèyàn kedere. Ọ̀rọ̀ "ilé títẹ̀wé" kò tún ṣàpèjúwe ohun tí wọ́n ń ṣe mọ́. Ìdánimọ̀ tuntun yìí kọ́ jẹ́ èdè àpẹẹrẹ tó ní ẹwà lójú nìkan ṣùgbọ́n ó tún jẹ́ ohun èlò ìtajà tó ní ìlànà tó ń ṣàfihàn ọ̀pọ̀lọpọ̀ àwọn ọjà tí wọ́n lè pèsè. Ruud Winder, olórí àpẹẹrẹ Rebrandt, fẹ́ kí ìwà iṣẹ́ alágbára àjọ náà farahàn nínú àwọn àpẹẹrẹ náà. Ìrìn náà yàtọ̀ sí ìdákẹ́jẹ́ẹ́ tí a lérò pé ilé-iṣẹ́ títẹ̀wé máa ń ní, ó jẹ́ ìbú yẹn gan-an ni ó yẹ kí a tẹ̀ mọ́ ọ́.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Animated Koopmans Logo Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Animated Koopmans Logo Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Animated Koopmans Logo Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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