Magpie Ìgò Amú-Gbóná by Cacica Tang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun-èlò Ìdáná, Ohun-èlò Oúnjẹ, Ohun Mímu àti Ohun Ìṣe Oúnjẹ Competition Category.

FàdákàOhun-èlò Ìdáná· 2023

Magpie Ìgò Amú-Gbóná

by Cacica Tang

Client: Shanghai Sunsmart International Co.,Ltd.

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ohun-èlò Ìdáná Category

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Colors

The Design

About Magpie Ìgò Amú-Gbóná

Magpie jẹ́ ìgò amú-gbóná tí a ṣe àgbékalẹ̀ rẹ̀ fún ìlò ojoojúmọ́ nínú ilé. A pèsè Magpie ní ìwọ̀n méjì, èyí tí ó gba lítà 0.95 àti lítà 1.6. Ara rẹ̀ ni a fi ohun èlò tí ó bá oúnjẹ mu ṣe, a sì fi gíláàsì ṣe inú rẹ̀, èyí tí ó ń jẹ́ kí omi mímu wà láìléwu àti láìsí ìdọ̀tí. Ìlànà afẹ́fẹ́-òfìfo (vacuum) ń ṣe àtìlẹ́yìn fún dídádúró ooru fún wákàtí 48. Ẹnu ìtú omi rẹ̀ tẹ̀lé ìrísí ẹnu ẹyẹ, ó sì tẹ̀ sókè díẹ̀ láti dènà kíkàn sílẹ̀. Ẹyẹ aláwọ̀ wúrà kan jókòó lórí ìderí rẹ̀, a sì pèsè àwọ̀ mẹ́rin: funfun, ọsàn, píǹkì àti àwọ̀ ewé. Ìrísí rẹ̀ ń fa àfiyèsí sí ìdáàbòbò àwọn ẹyẹ.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Magpie Ìgò Amú-Gbóná jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Magpie Ìgò Amú-Gbóná yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Magpie Ìgò Amú-Gbóná jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magpie thermo jug is intended to arouse the public awareness of environmental protection. With two optional sizes, small size contains up to 0.95L and large size contains up to 1.6L, this series can meet the daily needs of families. Retaining the key components of traditional Chinese aesthetics, this jug looks unique and modernist which is considered as a good fit to modern home. The impressive craft and safe materials coincide with the quality improvement consciousness of this brand.
Dimensions & Packaging: Small size 0.95L, weight: 760g, diameter: 205mm, height: 225mm
Large size 1.6L, weight: 930g, diameter: 185mm, height: 305mm
Stopper, shell: food-grade PP
Seal ring: silicone rubber
Tags: Thermo jug, Kitchenware, Tableware, Bionic Modeling, Water Jug, Creative Culture, Article for home use
Production Technology: Food grade body material and glass liner is safe, anti-bacterial and residue-proof. Color options are linked to different moods. The gold bird bears the ornamental value and is more fit to modern home. The food grade body material is safe, anti-bacterial and residue-proof and guards the safety of drinking water. Backed by German insulation liner technology, the lining material is stable and heat-resistant. Coupled with the vacuumizing process, the jug guarantees up to 48 hours of insulation. Color options are linked to different moods, so we designed four color options - white, orange, pink and green. The gold bird appearing on the lid bears the ornamental value which is perceived not boring, but more light-hearted.
Design Challenge: How to make a trade-off between function and aesthetics is considered the biggest challenge in design. The designer disassembled the spout, body and handle, analyzed these components, conceived and recombined them by function and purpose of use, until a unique look was shaped. The ergonomic design guarantees its ease-of-use feature.
Research: In the early stage of design, we interviewed many families and identified their pain points of using commercially available thermos. We thought over how to avoid these pain points and deliver user-friendly experience in the design process. In view of the vital significance of food safety, we examined the material differences between shell and liner and finalized the best solution.
Inspiration: Around the world, almost all birds have been protected. Magpies have been loved by Chinese people since ancient times and are also called as the bird of sending good news, a symbol of good luck. The magpie shape is expected to become a part of the design elements of thermo jug for daily use, which not only narrows the distance to consumers and confers a good wish, but also draws public attention to "harmony between humans and birds" and eases harm to birds.
Project Duration: The “Magpie Thermo Jug” project kicked off in Shanghai in December 2020. With efforts made over six months, the project deliverable was presented in July 2021 and made its debut at the China Daily-use Articles Trade Fair in that month.
Operation Flow: The spout features the bionic design of beak with a slight upward gesture to prevent water from dripping down the wall of spout when pouring. Soft curves wrapped around the body visually stretch out. In whichever size, user can push the switch and pour water with one hand, and adjust the center of gravity by moving arm, easing the pressure on the wrist and making pouring easier and effortless.
Team Members: CACICA, XU JIYUAN