To Beauty Ìdánimọ̀ Àmì Ọjà Ìtọ́jú Awọ ara, Ìṣàkópọ̀ Ọjà by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2023
To Beauty Ìdánimọ̀ Àmì Ọjà Ìtọ́jú Awọ ara, Ìṣàkópọ̀ Ọjà
Client: To Beauty
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #149520The Design
About To Beauty Ìdánimọ̀ Àmì Ọjà Ìtọ́jú Awọ ara, Ìṣàkópọ̀ Ọjà
To Beauty jẹ́ ìdánimọ̀ àmì ọjà ìtọ́jú awọ ara àti àpẹrẹ ìṣàkópọ̀ ọjà tí ó gba ìmísí láti inú àgbáyé àti ìrírí àṣàrò. Ìdánimọ̀ náà ń lo àwọ̀ eérú àti àmì àdánidá tí ó ń fi ìlù ìwàláàyè hàn. Ohun ìfọ́jú ojú ní ẹnu-ọ̀nà skurú tí a ṣe ní ọ̀nà pàtàkì tí ó ń tú fọ́ọ̀mù kíkì jáde pẹ̀lú títẹ̀ ẹ̀ẹ̀kan ṣoṣo, èyí tí ó ń pa ìnàró rẹ̀ mọ́ tí ó sì ń dín ìbínú awọ ara kù láti ọwọ́ fífọwọ́ pa. Omi ìtọ́jú irun ìpéǹpéjú ń lo àpò tí kò ní afẹ́fẹ́ nínú tí ó jẹ́ mímọ́ tí kò sì ní àwọn ohun ìpamọ́ nínú. Àwọn ìdérí náà ṣe àpapọ̀ òde líle àti inú rírọ̀, pẹ̀lú ojú ilẹ̀ wíwọ́ àti àmì tí a gbẹ́ sínú rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
To Beauty Ìdánimọ̀ Àmì Ọjà Ìtọ́jú Awọ ara, Ìṣàkópọ̀ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé To Beauty Ìdánimọ̀ Àmì Ọjà Ìtọ́jú Awọ ara, Ìṣàkópọ̀ Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. To Beauty Ìdánimọ̀ Àmì Ọjà Ìtọ́jú Awọ ara, Ìṣàkópọ̀ Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
- Dimensions & Packaging
- Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm
Spray box
W: 205mm x D: 51mm x H: 51mm
Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm
Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm
Airless container box
W: 53mm x D: 21.5mm x H: 106mm
Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides. - Tags
- skincare, mysterious, branding, packaging, product, japan
- Production Technology
- We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
- Design Challenge
- We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
- Research
- We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
- Inspiration
- People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
- Project Duration
- It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
- Operation Flow
- The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
- Image Credits
- Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023
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