Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdíwọ̀n Àkànṣe Competition Category.

IrinÌdíwọ̀n Àkànṣe· 2023

Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu

by PepsiCo Design and Innovation

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdíwọ̀n Àkànṣe Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu

Ọ̀rọ̀ Ìwé: Pepsi Black x Digital Shanghai FW jẹ́ ìṣàpáta ohun mímu tí a ṣe ní ẹ̀dà kánkán fún Ọ̀sẹ̀ Àṣàrasọ Shanghai. Ìṣàpáta náà fi àkòrí ìṣẹ̀lẹ̀ náà hàn, tí ó ń pè ní Ṣíṣẹ̀dá Ẹ̀dá Tuntun. Òrùka aláwọ̀ mèremère yí àmì Pepsi ká, a sì ta àwòrán náà nà sí ìhà kan láti fi hàn bí àkókò àti àyè ṣe ń gùn síwájú. Àwọn ìdìpọ̀ àwọ̀ tí a ti pínyà, aláwọ̀ pinki àti àwọ̀ ewé, ni a gbé ka abẹ́lẹ̀ dúdú láti mú kí ìrí náà lágbára àti ní ọ̀pọ̀lọpọ̀ ìpele. Àwọn àwòrán tí a nà tí wọ́n sì ń bora jọ ń dá ipa dígítà tí ó dà bí àbùkù (glitch) tí ó ń fi ìṣọ̀kan àyè ìrísí àti àyè gidi hàn.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Pepsi Black x Digital Shanghai FW Iṣẹ Akọkọ: Ìṣàpáta Ohun Mímu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release