Trendi Ohun-èlò Fóònù Aláàgbèéká by Artur Konariev

Trendi Ohun-èlò Fóònù Aláàgbèéká by Artur Konariev is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IdẹAlágbèéká· 2024

Trendi Ohun-èlò Fóònù Aláàgbèéká

by Artur Konariev

Client: Trendi

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Alágbèéká Category

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Colors

The Design

About Trendi Ohun-èlò Fóònù Aláàgbèéká

Trendi ṣe pàtàkì jùlọ láti pèsè ìrírí tí ó rọrùn tí ó sì wúlò fún àwọn olùrà àti àwọn oníṣòwò. Ìrísí tó mọ́ ọ́, tó sì jẹ́ ìgbàlódé àti lílo tó rọrùn ń ṣàfihàn àlàyé pàtàkì bíi àkókò iṣẹ́, ìdíwọ̀n, àti àwọn àgbéyẹ̀wò. Ọ̀kan lára agbára wọn tó ṣe pàtàkì jùlọ ni agbára láti pèsè fún àwọn ìnílò oríṣiríṣi àwọn ẹgbẹ́ olùlò tó yàtọ̀. Àwọn olùrà lè rọrùn wá kí wọ́n sì ṣàwárí àwọn iṣòwò tuntun, ṣàyẹ̀wò àwọn àgbéyẹ̀wò, kí wọ́n sì pinnu ibi tí wọ́n máa ná owó wọn sí. Ní àkókò kan náà, àwọn oníṣòwò lè ṣàfihàn àwọn ọjà àti iṣẹ́ wọn láti fàwọ̀n àwọn oníbàárà tí ó ṣeéṣe.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Trendi Ohun-èlò Fóònù Aláàgbèéká jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Trendi Ohun-èlò Fóònù Aláàgbèéká yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Trendi Ohun-èlò Fóònù Aláàgbèéká ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design focuses on providing an intuitive and user-friendly experience for consumers and business owners. The design is clean, modern, and easy to navigate, showcasing relevant information such as business hours, ratings, and reviews. The key strength is its ability to balance the needs of different user groups. The design makes it easy for consumers to find and discover new businesses, read reviews, and decide where to spend their money. For business owners to showcase their products.
Dimensions & Packaging: The mobile app is created for both IOS and Android platforms and is optimized for portrait mode. It features a responsive UX/UI design for mobile devices and follows a comprehensive approach to corporate identity design. The latest geolocation technologies, Bluetooth, mobile data, and Wi-Fi, were utilized in the application to locate the nearest food establishments. Artificial intelligence employs algorithms to search for relevant businesses based on the user's preferences.
Tags: Online Review Platform, Local Business Directory, User-Generated Content, Restaurant Ratings, Business Reviews, Social Networking, Customer Feedback, Business Listings, Mobile Application, Community-driven platform
Production Technology: During the initial stages of the design process, the team utilized various ideation techniques, such as brainstorming sessions, mind mapping exercises, and interviews, to explore multiple creative ideas and identify key insights and user needs that informed the design direction. In the subsequent implementation phase, the team utilized Figma to create and refine digital prototypes, enabling them to iterate on design concepts and collaborate seamlessly with team members and stakeholders.
Design Challenge: The hardest part of the Trendi design activity was overcoming the challenge of balancing the needs of different user groups, such as business owners and consumers, while ensuring a seamless and enjoyable user experience for everyone. One obstacle encountered during the project's development was reconciling conflicting feedback from stakeholders and user groups. This required a lot of creative problem-solving and collaboration to find solutions that satisfied everyone's needs.
Research: The design research aimed at understanding user needs, preferences, and behavior toward the online review platform. The objectives were to identify the key factors influencing user engagement and loyalty towards Trendi and uncover potential pain points and areas for improvement. The insights and impacts of the research informed the design of several new features and enhancements to the platform, such as improved search algorithms, personalized recommendations, and a more streamlined UI.
Inspiration: The inspiration for Trendi's design came from a desire to create an easy-to-use, intuitive, and visually appealing platform. The design team focused on creating a clean and modern interface that made it easy to find and discover businesses, read reviews, and leave feedback. They also incorporated social elements such as user profiles, check-ins, and photo sharing to enhance community and encourage user engagement.
Project Duration: Ukraine, Kyiv, the project began in March 2022 and continues.
Operation Flow: Trendi is a platform that helps people find and review local businesses. The app is designed to be user-friendly and easy to navigate, allowing users to search for food establishments based on location, category, and other factors. Users can read reviews, view photos, leave feedback, and stream. The interaction on Trendi happens through a combination of user-generated content and technology. Users can create profiles, check-in at businesses, and leave reviews to help others make decisions.
Team Members: Lead product designer: Artur Konariev
Image Credits: https://iconscout.com/licenses#simple_license
http://unsplash.com/license