Irin Ohun Ẹ̀bùn · 2024
AS Women Empowerement Ẹ̀bùn Ilé-iṣẹ́
- Àmì-ẹ̀yẹ Irin A' Design Award 2024 in Ohun Ẹ̀bùn
- CLIENT: As
- Estimated Number of Design Views: 28,411
- Verification code C127236A3B · Verify this award
Colors
About AS Women Empowerement Ẹ̀bùn Ilé-iṣẹ́
A|S pinnu láti ṣe àpẹẹrẹ ẹ̀bùn ilé-iṣẹ́ lọ́dọọdún tí yóò jẹ́ ìfihàn àti ìpè sí ìṣe tí ó jẹ́ àtilẹ́yìn nípa ìnílò láti fún àwọn obìnrin ní agbára láìka ẹ̀yà, ẹ̀sìn, tàbí ipò àwùjọ wọn sí. Cretan Tsikoudia, ọtí ìbílẹ̀ Gíríìkì, kún inú àwọn ìgò tí a ṣe ní àpẹẹrẹ láti ṣe àfihàn àwọn obìnrin oríṣiríṣi, ọ̀kọ̀ọ̀kan wọn ní ojú amọ̀ tí a fi ẹrọ̀ ṣe fún adípòn, tí a ṣe àtúnṣe àwòrán láti inú àwọn ère àtijọ́ Cycladic. Wọ́n ṣàfihàn àwọn kókó ọ̀rọ̀ ti Òmìnira, Ìyípadà, Ìdọ́gba, Ìdájọ́ Òdodo, Ẹ̀kọ́, Ìyàn, àti Agbára. A fi ọ̀kọ̀ọ̀kan ìgò sínú àpótí pàtó pẹ̀lú àwọn àwòrán ọnà tí ó ní ìtumọ̀ àti àtẹ ògiri.
About the Àmì-ẹ̀yẹ Irin A' Design Award
AS Women Empowerement Ẹ̀bùn Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé AS Women Empowerement Ẹ̀bùn Ilé-iṣẹ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún AS Women Empowerement Ẹ̀bùn Ilé-iṣẹ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
