RE MAX Daelim Àpò Ìwé Àlàyé láti ọwọ́ Sang Ryu

RE MAX Daelim Àpò Ìwé Àlàyé láti ọwọ́ Sang Ryu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìtẹ̀wé àti Àtẹ̀jáde.

IdẹÌtẹ̀wé· 2024

RE MAX Daelim Àpò Ìwé Àlàyé

látọ̀wọ́ Sang Ryu

Oníbàárà: RE/MAX Daelim

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìtẹ̀wé

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #155961

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa RE MAX Daelim Àpò Ìwé Àlàyé

A ṣe àgbékalẹ̀ àpò ìwé àlàyé yìí fún RE MAX Daelim, oníṣòwò tuntun ti Real Estate Maximums (RE MAX), àjọ oníṣòwò ilẹ̀-ilé àgbáyé, ní South Korea. Ó ní àwọn ẹ̀dà èdè méjì ní Korean àti English, àti fódà fáìlì kan fún ìgbéjáde iṣẹ́ títà àwọn olùtàjà ilẹ̀-ilé sí àwọn oníbàárà tó ṣeéṣe. Nípa ìfowósowọ́pọ̀ pẹ̀lú àwọn olùtàjà ilẹ̀-ilé, olùṣàpẹẹrẹ náà ṣàkóso ìbánisọ̀rọ̀ àmì-iṣẹ́ fún àwọn ọjà oníṣòwò láti ta àwọn iṣẹ́ àti iṣẹ́-ṣiṣe wọn. Ìwé àlàyé náà ní àkóónú ìfitóníṣọ́nà, nígbà tí fódà fáìlì náà ń gba àwọn ìwé-àṣẹ títà láti ṣe ìrọ̀rùn ìmọ̀ràn oníbàárà.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

RE MAX Daelim Àpò Ìwé Àlàyé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé RE MAX Daelim Àpò Ìwé Àlàyé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. RE MAX Daelim Àpò Ìwé Àlàyé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Ìwọ̀n àti Àpò: 210 x 297 mm
Àwọn Àkọlé: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Ìpèníjà Àpèsè: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Ìwádìí: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Ìmísí: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Àkókò Iṣẹ́ Àkànṣe: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Ìlànà Ìṣiṣẹ́: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.