Freeway Loud Àwòrán Ìṣàfihàn Ọjà Onídíwọ̀n Mẹ́ta (3D) by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
FàdákàFíìmù· 2024
Freeway Loud Àwòrán Ìṣàfihàn Ọjà Onídíwọ̀n Mẹ́ta (3D)
Client: Morgan Studio
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Fíìmù Category
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The Design
About Freeway Loud Àwòrán Ìṣàfihàn Ọjà Onídíwọ̀n Mẹ́ta (3D)
Freeway Loud jẹ́ àwòrán ìṣàfihàn ọjà onídíwọ̀n mẹ́ta tí a ṣe fún àmì-òkè bàtà kan. Àwòrán yìí ṣàfihàn bàtà kan nínú àyíká ilé-iṣẹ́ ẹ̀rọ, níbi tí àwọn ẹ̀rọ ti dàbí ẹni pé wọ́n ń mú ọjà náà wá sí ayé. A ṣe àpẹẹrẹ bàtà náà pẹ̀lú àwọn ọgbọ́n ìmọ̀ hard surface nínú 3ds Max, ní lílo àwọn fọ́tò gẹ́gẹ́ bí ìtọ́kasí. A kọ́ àwọn àwọ̀-ara láti inú àwọn àwòrán awọ àti àwọn búrọ́ṣì oní-nọ́mbà, a sì ya àwọn ìran náà pẹ̀lú Vray ní ìwọ̀n 1920 sí 1080 pixels. A ṣe àwòrán ìṣàfihàn yìí fún lílò lórí ayélujára, èròǹgbà rẹ̀ sì ni láti fa àfiyèsí nípasẹ̀ àwọn àwòrán nìkan, láìsí ọ̀rọ̀ àlàyé.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Freeway Loud Àwòrán Ìṣàfihàn Ọjà Onídíwọ̀n Mẹ́ta (3D) jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Freeway Loud Àwòrán Ìṣàfihàn Ọjà Onídíwọ̀n Mẹ́ta (3D) yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Freeway Loud Àwòrán Ìṣàfihàn Ọjà Onídíwọ̀n Mẹ́ta (3D) jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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