Feng Ya Wu Zhen Agbọrọhun Amọ̀kòkò by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun-èlò Ohùn Competition Category.
IdẹOhun-èlò Ohùn· 2024
Feng Ya Wu Zhen Agbọrọhun Amọ̀kòkò
by Yang Chao, Chen Zilong and Xiang Yang
Client: Tongxiang research institute communication university of zhejiang
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun-èlò Ohùn Category
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The Design
About Feng Ya Wu Zhen Agbọrọhun Amọ̀kòkò
Feng Ya Wu Zhen jẹ́ agbọrọhun amọ̀kòkò tí a fọ̀rọ̀ hàn láti orí ìlú omi Wuzhen ní Zhejiang, China. Ara kékeré rẹ̀ ní wíwọ̀n 70 sí 70 sí 70 millimeters ó sì ń tọ́ka sí ilé-àkọ́lé ìgbàanì ti Tongxiang. A fi iná sun agbọrọhun kọ̀ọ̀kan pẹ̀lú ọwọ́ ní ìwọ̀n 1,300 dígírì, nítorí náà àwọ̀ ẹ̀yà kọ̀ọ̀kan yàtọ̀ díẹ̀ sí ara wọn. Àwọn àwòrán ìgbàlódé tuntun ti rọ́pò àwòrán inki ìbílẹ̀ láti fi àṣà agbègbè hàn. Ìgbàwọlé ìta lo bébà tí a bò pẹ̀lú ìtàjẹ̀sílẹ̀ aláìlábùjá pẹ̀lú abẹ́nú velvet, ó sì ní àwọn àmì akọsórí orin àti braille tí a tẹ̀ jáde ní ọ̀nà tí ó gbóná.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Feng Ya Wu Zhen Agbọrọhun Amọ̀kòkò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Feng Ya Wu Zhen Agbọrọhun Amọ̀kòkò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Feng Ya Wu Zhen Agbọrọhun Amọ̀kòkò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
- Dimensions & Packaging
- Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
- Tags
- Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
- Production Technology
- Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
- Design Challenge
- As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
- Research
- This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
- Inspiration
- Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
- Project Duration
- The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
- Operation Flow
- Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
- Team Members
- Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang - Image Credits
- Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang
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