Idẹ Aṣọ · 2024
Mama's Collection Aṣọ Ọmọdé
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2024 in Aṣọ
- CLIENT: Depot Creative
- Estimated Number of Design Views: 176,206
- Verification code F2D5966559 · Verify this award
Colors
About Mama's Collection Aṣọ Ọmọdé
A n ṣe afihan Akojọpọ Mama fun Igba Irẹdàn-Ẹrùn ati Otutu 2023, nibiti gbogbo iran n gba atilẹyin lati inu ero ailopin ati ẹmi ere-idaraya awọn oluṣawari kekere wa. A ṣe apẹrẹ rẹ lati fi itunu ati irinajo ṣe pataki julọ, awọn aṣọ naa ni awọn iwọn gbooro ti a ṣe lati inu aṣọ rirọ alagbero to dara, pipe fun ere gbogbo ọjọ ninu ile ati ita gbangba. Awọn apẹrẹ aṣọ naa darapọ ẹwa-iwaju aṣa pẹlu ẹwa ayeraye, ti n rii daju pe ege kọọkan ṣe afihan apẹrẹ ti o jinlẹ ati aṣa to duro pipẹ. Iyatọ Akojọpọ Mama; ibi ti iṣẹ-ọwọ oye pade ṣẹda ailopin.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Mama's Collection Aṣọ Ọmọdé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mama's Collection Aṣọ Ọmọdé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mama's Collection Aṣọ Ọmọdé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Introducing Mama's Collection Autumn Winter 2023, where every stitch is inspired by the boundless imagination and playful spirit of our little explorers.
Designed to prioritize comfort and adventure, the garments boast loose fits and are crafted from luxuriously soft, sustainable fabrics, perfect for all-day play both indoors and outdoors.
Our textile designs seamlessly blend fashion-forward aesthetics with timeless appeal, ensuring that each piece reflects thoughtful design and enduring style. Mama's Collection difference; where conscious craftsmanship meets limitless creativity. - Dimensions & Packaging
- All product pieces vary in size but are made from 100% cotton.
- Tags
- Textile design, Pattern design, Kids clothing design, Repeat patterns, Autumn colours, Playful illustrations
- Production Technology
- Creating hand-drawn illustrations tailored for fabric design, these unique designs span various product lines, ranging from cozy blankets to comfortable pyjamas and adorable onesies. Each illustration is meticulously crafted to bring charm and character to the fabric, ensuring that every piece exudes warmth and personality. Whether adorning a blanket for snuggling up on chilly nights or gracing pyjamas and onesies for lounging in style, these hand-drawn designs add a touch of whimsy and individuality to every garment.
- Design Challenge
- Refining hues to harmonize with the inherent tones of fabrics.
- Research
- By drawing upon elements found in nature, such as organic shapes, textures, and colours, we sought to capture the essence of the natural world and infuse it into the illustrations. This approach not only imbues the artwork with a sense of authenticity and warmth but also allows for a unique and personalized interpretation of the subject matter.
Furthermore, the intentional misregistration of colours adds a layer of visual interest and unpredictability to the artwork. This technique creates a sense of spontaneity and playfulness.
Overall, this approach to illustration celebrates the beauty of imperfection and the boundless creativity found in the natural world, resulting in visually captivating and emotionally resonant artwork. - Inspiration
- Introducing the Autumn/Winter collection for kids' clothing, where nature's captivating charm steals the spotlight. Drawing inspiration from the enchanting world of forest creatures and the mesmerizing spectacle of falling leaves, the designs artfully capture the whimsical allure found in every corner of the woodland floor. From intricate mushrooms to resilient acorns, each garment embodies the magical essence of the forest realm, inviting young adventurers to embark on a journey of awe and exploration.
- Project Duration
- March-April 2023, Sydney
Exhibited at Shanghai Kids Trade Fair 2023
Sold commercially via client website + distributors throughout China - Operation Flow
- Clothing made for kids to play, relax, and embrace every moment with comfort and style.
