Idẹ Ìdìpò · 2024
Grumpy Bums Àpótí Ìdáná fún Àwọn Ọmọdé
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2024 in Ìdìpò
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,738
- Verification code 739047B036 · Verify this award
Colors
About Grumpy Bums Àpótí Ìdáná fún Àwọn Ọmọdé
Ilé-iṣẹ́ náà ṣe ìdàgbàsókè ètò àmì-ọjà Sweet Victory tí ó ṣàkópọ̀ àwọn àǹfààní àmì-ọjà náà ní pípé. Wọ́n ṣe èdè ìṣẹ́gun. Láti inú ìdánimọ̀ ọ̀rọ̀ ìlànà àti ìtàn, wọ́n ṣe ìdánimọ̀ àwòrán tí ó ní ìgbádùn, ṣe àwòrán àwọn àmì-ìdánimọ̀ àmì-ọjà Grumpy Bums, wọ́n sì ṣe àpẹẹrẹ ìdì ọjà àti àwọn ohun-ìní alágbéká. Pẹ̀lú àwọn ìyèsí pàtàkì àmì-ọjà náà tí ó jẹ́ ìmọ́tótó, ìjọṣepọ̀ àti àìní wàhálà, ilé-iṣẹ́ náà ṣe ìdàgbàsókè ìdì ọjà láti jẹ́ ìrírí tí ó fàmọ́ra tí ó sì ní ìgbádùn nípa mímú àwọn ẹbí jọ papọ̀ nípasẹ̀ ìdáná.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Grumpy Bums Àpótí Ìdáná fún Àwọn Ọmọdé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Grumpy Bums Àpótí Ìdáná fún Àwọn Ọmọdé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Grumpy Bums Àpótí Ìdáná fún Àwọn Ọmọdé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
