Aeon Wallet Ètò Ìṣòwò-owó Òkèrè by Fourdigit Inc.

Aeon Wallet Ètò Ìṣòwò-owó Òkèrè by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IdẹAlágbèéká· 2024

Aeon Wallet Ètò Ìṣòwò-owó Òkèrè

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Alágbèéká Category

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Verified Award Winner

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Colors

The Design

About Aeon Wallet Ètò Ìṣòwò-owó Òkèrè

Aeon Wallet jẹ́ iṣẹ́ ìṣòwò-owó òkèrè tí Aeon Group, ajọ ìṣòwò ńlá tí ó ní ilé-ìtajà 17,900 àti títà tó jẹ́ yen biliọ́nù 9, ń pèsè. Ó ní ọmọ ẹgbẹ́ káàdì kírẹ́dítì mílíọ̀nù 48.24, ó sì ń pèsè oríṣiríṣi iṣẹ́ ìṣòwò-owó gẹ́gẹ́ bí ilé-iṣẹ́ àpapọ̀. Aeon Wallet ní àpẹrẹ tí ó rọrùn tí ó sì yé ni tí ẹnikẹ́ni lè lò. Nípa ṣíṣe ìmọ̀ràn àwọn ìnílò pàtàkì ní ìbámu pẹ̀lú ipò olùmúlò, a fún wọn ní ìrírí tí ara ẹni. A ti kọ́ iṣẹ́ ìṣòwò-owó tí ó jẹ́ kí àwọn olùmúlò rí àlàyé tí wọ́n nílò gaan ní ìrọ̀rùn.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Aeon Wallet Ètò Ìṣòwò-owó Òkèrè jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Aeon Wallet Ètò Ìṣòwò-owó Òkèrè yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Aeon Wallet Ètò Ìṣòwò-owó Òkèrè ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.