Moments Of Speed Àwọn Fọ́tò by Martin Hoffmann

Moments Of Speed Àwọn Fọ́tò by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IdẹFọ́tò Yíya· 2024

Moments Of Speed Àwọn Fọ́tò

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Moments Of Speed Àwọn Fọ́tò

Nínú Àwọn Àkókò Iyára, iyára di ríran ní ọ̀nà tó ní ìyalẹ́nu. Ní àkọ́kọ́ wíwo, àwọn àwòrán náà ṣàfihàn ẹwà àti agbára ìṣipopada, tí ó sì jẹ́ kí a lè ní ìmọ̀lára líle àti agbára àkókò náà. Ní àkókò kan náà, ìyípadà tó níníyì wà láti iyára tí a ríran sí ìdákẹ́jẹ́ẹ́ nínú àpẹẹrẹ náà. Nínú ìṣipopada tí a ṣàpèjúwe, àwọn àwòrán náà tan ìdákẹ́jẹ́ẹ́ tiwọn tí ó dá ìpa ìsinmi tó dùn. Ìyípadà nínú òye yìí fún olùwò láàyè láti ní ìrírí ìpele tuntun tó jinlẹ̀. Ìṣètò, àwọn àlàyé kékeré, àwọ̀, mímú, àti àìmú dá àwòrán ìyalẹ́nu tí ó sì jẹ́ àwòrán ìdákẹ́jẹ́ẹ́ nínú ìṣipopada.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Moments Of Speed Àwọn Fọ́tò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Moments Of Speed Àwọn Fọ́tò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Moments Of Speed Àwọn Fọ́tò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023