Dreavita Mental Wellness Ìṣẹ́ Àmì-ìdánimọ̀ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Dreavita Mental Wellness Ìṣẹ́ Àmì-ìdánimọ̀
Client: Cansu Dagbagli Ferreira
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #158644The Design
About Dreavita Mental Wellness Ìṣẹ́ Àmì-ìdánimọ̀
Dreavita jẹ́ àmì-ìdánimọ̀ ìlera tí ó ní ìlọsíwájú àti ìfipamọ́ra. A ṣètò ìdánimọ̀ ríran rẹ̀ láti jẹ́ aláàbò, ọlọ́wọ̀ àti òye, tí ó ń ṣàfihàn ìwà ìfipamọ́ra àmì náà. Èrò náà jáde láti inú èrò agbára ẹ̀dá ayé, wọ́n sì pè é ní Ìfarabàlẹ́ Tí Ó Fún Ni Agbára. Gẹ́gẹ́ bí àwọn ìlànà ẹ̀dá ayé ṣe ń tọ́ka sí àìyípadà, agbára àti ìdàgbàsókè, iṣẹ́ àmì-ìdánimọ̀ náà ń gbìyànjú láti fi àwọn ìfiṣúra wọ̀nyí hàn nípa àwọn ìmúdájú àti ọ̀nà àpẹẹrẹ tí ó kéré. Àwọn àwòrán náà dojúkọ àwọn ìlànà ẹ̀dá ayé, tí ó ń ṣàfihàn bí àtúnṣe àti agbára ṣe máa ń fa àṣeyọrí wá nínú ìgbésí ayé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Dreavita Mental Wellness Ìṣẹ́ Àmì-ìdánimọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dreavita Mental Wellness Ìṣẹ́ Àmì-ìdánimọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dreavita Mental Wellness Ìṣẹ́ Àmì-ìdánimọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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