Bread Art Fọtoyiya Olootu Iwe Iroyin by Theodosis Georgiadis

Bread Art Fọtoyiya Olootu Iwe Iroyin by Theodosis Georgiadis is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IdẹFọ́tò Yíya· 2024

Bread Art Fọtoyiya Olootu Iwe Iroyin

by Theodosis Georgiadis

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Bread Art Fọtoyiya Olootu Iwe Iroyin

Bread Art jẹ́ ọ̀wọ́ àwòrán oúnjẹ tí a ṣẹ̀dá fún olootu ìwé ìròyìn tí a tẹ̀wé. Ọ̀wọ́ àwòrán yìí ṣàfihàn onírúurú búrẹ́dì gẹ́gẹ́ bí kókó-ọ̀rọ̀ ọnà. Bébà aláwọ̀ àti àwọn ohun-èlò díẹ̀ ni wọ́n fi ṣe àyíká aláwọ̀-kan fún àwòrán kọ̀ọ̀kan. Ìmọ́lẹ̀ rírọ̀ láti ẹ̀gbẹ́ tí ó wá láti ọwọ́ àwọn stroboscopes ilé-iṣẹ́ àti softbox ló ṣẹ̀dá àwọn òjìji àti ìtànṣán ìmọ́lẹ̀ tí ó rọ̀. Ìmọ́lẹ̀ yìí ṣàfihàn ìrísí àti ìdarapọ̀ tí a lè fọwọ́kàn ti búrẹ́dì kọ̀ọ̀kan. Ìtọ́jú fínnífínní sí àlàyé ṣàfihàn ìmọ́lára ìgbóná àti iṣẹ́-ọnà. A ṣe àwọn àwòrán tí ó parí fún ìtẹ̀wé ní ìwọ̀n 210 sí 297 milimítà.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Bread Art Fọtoyiya Olootu Iwe Iroyin jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Bread Art Fọtoyiya Olootu Iwe Iroyin yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Bread Art Fọtoyiya Olootu Iwe Iroyin ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project focused on the creative exploration of breads as artistic subjects. Using colored paper and minimal props, the endeavor aimed to capture the essence and texture of various types of bread. Soft side lighting was carefully selected to cast gentle shadows and highlights, enhancing the visual appeal and tactile qualities of the materials. Through meticulous attention to detail, the project sought to evoke a sense of texture, warmth, and craftsmanship associated with the art of food photography.
Dimensions & Packaging: size 210mm x 297mm
magazine editorial print
Tags: food photography, food styling, studio, bread, monochromatic
Production Technology: studio photo session, with the use of strobes and softbox.
Design Challenge: The difficulty was quite significant, both regarding the subject itself and the baking process, which is quite demanding and requires extensive experience and technical knowledge. Our second major challenge was to successfully combine the warm shapes of the bread with the minimalist curves of the cardboard. The cardboard also had to create harmonious curves that often resulted in "spatial movements."
Research: We conducted research on the various types of bread available to determine the most suitable for the specific project. We experimented with different textures for backgrounds, such as wood, marble, and fabric, ultimately settling on a monochromatic environment.
Inspiration: The project was inspired by the warmth of bread, the shapes, textures, the smell, and the whole feeling of the subject. I visualized freshly baked bread just out of the oven, and this helped me choose the color palette for the shots.
Project Duration: The shooting commenced on February 9th, 2024, in Thessaloniki Greece and continued for two consecutive days. The final images were delivered on February 25th, 2024.
Operation Flow: does not exist
Patents: image #1: studioT theodosis georgiadis, bread food art, 2024.
image #2: studioT theodosis georgiadis, bread food art, 2024.
image #3: studioT theodosis georgiadis, bread food art, 2024.
image #4: studioT theodosis georgiadis, bread food art, 2024.
image #5: studioT theodosis georgiadis, bread food art, 2024.
Copyrights belong to theodosis georgiadis, 2024
Team Members: theodosis georgiadis : photographer
stavroula foutsa : stylist
evi giouleka : retouching
Image Credits: theodosis georgiadis