Kurimu Ice Cream Iṣẹ́ Àkọ́kọ́: Ìdì Ìṣù Yìnyín Kírímù by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Kurimu Ice Cream Iṣẹ́ Àkọ́kọ́: Ìdì Ìṣù Yìnyín Kírímù
Client: Lance Francisco
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #158814The Design
About Kurimu Ice Cream Iṣẹ́ Àkọ́kọ́: Ìdì Ìṣù Yìnyín Kírímù
Ọ̀rọ̀ Ìwé: Kurimu jẹ́ àpẹẹrẹ ìdì fún ìṣù yìnyín kírímù onípò gíga tí a ń tà nínú àwọn àpótí pint. Àpẹẹrẹ náà fi ìrọrùn iṣẹ́ ọnà Japan hàn, pẹ̀lú àwòrán rọrùn fún oríṣiríṣi adùn kọ̀ọ̀kan. A yan ìwé pátákó tí ó lágbára fún okun rẹ̀, a sì fi ẹ̀rọ ìṣirò ṣe àwọn àwòrán náà. A lo ọ̀nà títẹ̀wé offset láti rí i dájú pé àwọn àwọ̀ dúró ṣinṣin, a sì dán àwọn àpẹẹrẹ àkọ́kọ́ wò fún iṣẹ́ ṣíṣe wọn. Ìṣètò tí kò dídíjú náà mú kí àfiyèsí wà lórí ọjà náà nígbà tí ó sì ń fi àwọn ìsọfúnni tí ó yẹ hàn. Àbájáde náà ń ràn ẹ̀mí iṣẹ́-ọnà àdáni ti àmì náà lọ́wọ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Kurimu Ice Cream Iṣẹ́ Àkọ́kọ́: Ìdì Ìṣù Yìnyín Kírímù jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kurimu Ice Cream Iṣẹ́ Àkọ́kọ́: Ìdì Ìṣù Yìnyín Kírímù yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kurimu Ice Cream Iṣẹ́ Àkọ́kọ́: Ìdì Ìṣù Yìnyín Kírímù ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- Dimensions & Packaging
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - Tags
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- Production Technology
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- Design Challenge
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- Research
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- Inspiration
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- Project Duration
- The project started in August 2020 in Manila, Philippines.
- Operation Flow
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- Patents
- Copyright, Lance Francisco.
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