Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀ láti ọwọ́ Daniel da Hora

Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀ láti ọwọ́ Daniel da Hora jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IrinÌpolówó· 2024

Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀

látọ̀wọ́ Daniel da Hora

Oníbàárà: Adote Um Gatinho

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #161093

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀

Ìpolówó ẹgbẹ́ àpẹẹrẹ náà da àwọn àwòrán alágbára pọ̀ mọ́ àyíká ayọ̀ ní ọgbọ́n, pẹ̀lú èrò láti ṣí àwọn èrò àsìṣe nípa COVID-19 kalẹ̀ àti láti ṣe ìgbékalẹ̀ ìgbà ológbò. Tí ìwádìí ṣe ìdarí, ó ṣí àwọn òye tí kò tọ́ sílẹ̀, tí ó yọrí sí ìfiránṣẹ́ tó ní ipa àti ìdàgbàsókè ìlà ọjà. Nípasẹ̀ ọ̀nà tí titaja tó ní agbára àti ọjà àánú tó ṣe àṣeyọrí, ìpolówó náà kò kàn kó owó jọ nìkan ṣùgbọ́n ó tún tako àwọn ìgbàgbọ́ àwùjọ, ó ń dá àwùjọ tó ní ìmọ̀ àti àánú púpọ̀ sí.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Cats in a Box Àpẹẹrẹ Ìbánisọ̀rọ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Ìwọ̀n àti Àpò: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Àwọn Àkọlé: Cat, Pets, Adoption, Illustration, Color
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Ìpèníjà Àpèsè: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Ìwádìí: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Ìmísí: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Àkókò Iṣẹ́ Àkànṣe: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Àwọn Ọmọ Ẹgbẹ́: Daniel da Hora
Ìfọwọ́sí Àwòrán: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.