Journey To Fun Ìtọ́sọ́nà Alárinrin Fún Ilé-ìwòsàn by Seevinck Baade Miller Seear Douglas is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2024
Journey To Fun Ìtọ́sọ́nà Alárinrin Fún Ilé-ìwòsàn
by Seevinck Baade Miller Seear Douglas
Client: QUT Design Lab
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
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The Design
About Journey To Fun Ìtọ́sọ́nà Alárinrin Fún Ilé-ìwòsàn
Ilé-ìwòsàn Ọmọdé Queensland nílò láti mú ìdánimọ̀ àmì-ìyàsọ́tọ̀ Agbègbè Ìdárayá wọn dára sí i; láti mú ìrírí ayọ̀ ṣẹlẹ̀ nínú rẹ̀ tí yóò yí àwọn ìdílé lọ kúrò nínú ìbànújẹ́ àrùn; àti láti mú ètò ìtọ́sọ́nà rẹ̀ dára sí i fún wíwá àwọn iṣẹ́. Àwọn ayàwòrán kọjú èyí nípa fífi àwọn eré pápá-ìṣeré kún inú àpẹẹrẹ ìtọ́sọ́nà náà lọ́nà àkànṣe. Àpẹẹrẹ tí ó hàn náà bá fàájì ilé àti àyíká náà mu dáadáa. Àjọ-àpẹẹrẹ àti ọ̀nà onírúurú ẹ̀ka pẹ̀lú àwọn alábàápín, tí ó jẹ́ kókó àṣeyọrí iṣẹ́ náà, jẹ́ àkànṣe bákan náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Journey To Fun Ìtọ́sọ́nà Alárinrin Fún Ilé-ìwòsàn jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Journey To Fun Ìtọ́sọ́nà Alárinrin Fún Ilé-ìwòsàn yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Journey To Fun Ìtọ́sọ́nà Alárinrin Fún Ilé-ìwòsàn nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. We addressed this through uniquely incorporating playground games into wayfinding; and visual design that complements and integrates with architecture and environment. Our co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
- Dimensions & Packaging
- 226 Square meters of visual design cover the walls of the Entertainment Precinct, ranging from 2.7m to 3.1m high, and 7.5m pillar. A further 270 square meters of floor space feature lines of feather decals for playfully directional signage. The design distinguishes between two entry/exit points (lifts A, B), three destinations (the services), three intersections for direction and the pillar as a landmark. A one-hour video with animated elements (winking, feather rustle) complements the design.
- Tags
- Design for Health, Co-Design, Collaboration, Hospital Wayfinding, Hospital Branding, Experience Design, Wayfinding, Branding, Environmental Graphic Design, Hospital, Pediatric
- Production Technology
- Co-design workshops with hospital stakeholders resulted in insights such as the parrot character. Using site photos and Photoshop, digital collages were created for feedback. Detailed wall and doorway measurements were taken to create layout templates. Paper and Procreate were used for illustration, with vectorizing in Illustrator. Vertical designs were printed as wall-sized panels and floor feather decals were individually die cut and installed.
- Design Challenge
- Designing within health and architectural constraints was exciting and a challenge. Our interdisciplinary team navigated challenges to integrate playful UX into wayfinding, considering factors from surface sterilization to inclusive design and complementing the orange colour scheme. Striving to 'escape flatland,' we used floor decals to encourage physical engagement akin to playground activities. Parrot characters peeked over doors, adding humor and enriching the playful experience design.
- Research
- Level 6 'Entertainment Precinct' needed a distinctive, joyful identity and improved wayfinding. Design was informed by collaborative and human-centered methods, from co-design workshops to interviews and surveys. Post-completion feedback is overwhelmingly positive: one mother shared how her toddler, typically reluctant to walk, eagerly followed the feathers, demonstrating the design's positive impact on wellbeing. Our solution surpassed expectations and informs ongoing design and research.
- Inspiration
- Nature, children's games, collaboration with hospital stakeholders and the building's 'living tree' concept and parrot sculptures were key.Biophilic design and regional landscape led to nature-based placemaking at each entry point (Lifts A,B).Playful characterisations of parrots could relate to children and 3 unique parrots were created for each of the 3 services, using coloured feather trails and inspired by playground games like Hopscotch - immediately facilitating active and embodied play.
- Project Duration
- Starting October 2020 with co-design, research and prototyping, the concepts and imagery were refined by July 2021, then vectorized, with final approvals, printing and installation by September 2021. Publicly launched in October it remains a significant and impactful part of the Queensland Children’s Hospital, the primary facility of Queensland’s state-wide Hospital and Health Service, with over 350 beds, 40,000 patients annually, and according to Newsweek, the 10th best children's hospital internationally.
- Operation Flow
- The design utilizes wayfinding and UX design to tackle challenges like getting lost and limited engagement. Memorable landmarks created at lift wells aid recollection, with places (waterfall) replacing letters (lift A). Directional signage includes the parrot signage at the intersections near lift entries and the playfully directional feather trails on the floors. Colour and symbols (parrots, feathers) in the signage differentiates between destinations, while also uniquely representing each
- Team Members
- Chief Investigator & Designer: Jen Seevinck
Artist: Kirsten Baade
Chief Investigator: Evonne Miller
Investigator: Gillian Ridsdale
Investigator: Matthew Douglas
Investigator: Lynne Seear - Image Credits
- Image #1 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #2 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #3 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #4 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #5 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
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