Fàdákà Ibi Àfihàn Ìṣòwò · 2025
Morita Wds 2023 Ibùdó Ìfihàn
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2025 in Ibi Àfihàn Ìṣòwò
- CLIENT: HAKUTEN Corporation
- Estimated Number of Design Views: 20,012
- Verification code 8C3AB89569 · Verify this award
Colors
About Morita Wds 2023 Ibùdó Ìfihàn
Morita Wds 2023 jẹ́ ibùdó ìfihàn tí a ṣe fún ilé-iṣẹ́ tó ń ṣe àwọn ohun èlò ìtọ́jú eyín. Ibùdó náà tó 32000 pẹ̀lú 15000 pẹ̀lú 4500 mílímítà. Àpẹẹrẹ ìṣàpẹẹrẹ náà fi ìtàn àti ìpìlẹ̀ àwọn ọjà hàn dípò kí ó fi àwọn ọjà nìkan hàn. A tú àwọn ẹ̀yà ọjà ká láti fi wọ́n hàn, a fi àwọn ẹ̀rọ inú hàn nípasẹ̀ àwọn fèrèsé tí ó lẹ́tàn, a sì fi àwọn ìwọ̀n hàn láti ṣàlàyé èrò ìṣàpẹẹrẹ náà. A fi àwọn àjẹkù bébà irin tí ó ṣẹ́kù lẹ́yìn gígé ṣe àwọn pánẹ́ẹ̀lì ògiri. A fi àwọn sikurú so ìkọ́lé náà pọ̀ láìsí lílo lẹ́ẹ̀, nítorí náà a lè tún àwọn ohun èlò náà lò.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Morita Wds 2023 Ibùdó Ìfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Morita Wds 2023 Ibùdó Ìfihàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Morita Wds 2023 Ibùdó Ìfihàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensions & Packaging
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Production Technology
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Design Challenge
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Research
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Project Duration
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Operation Flow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Image Credits
- Image #No1~5 : Photographer, Akira Arai.
