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Diorse Jewerly Ilé Ìtajà by Salva Abed

Diorse Jewerly Ilé Ìtajà by Salva Abed is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IdẹInú Ilé· 2025

Diorse Jewerly Ilé Ìtajà

by Salva Abed

Client: Diorse

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category

Colors

The Design

About Diorse Jewerly Ilé Ìtajà

Dirose jẹ́ ilé ìtajà ohun ọ̀ṣọ́ àkànṣe kan tí àgbékalẹ̀ rẹ̀ gbà ìmísí láti inú ẹ̀dá. Òkúta máàbù aláwọ̀ kírímì àti ilẹ̀ igi ń mú kí ojú ọjọ́ àdáyébá pọ̀ sí i. Àwọ̀ pínkì àti ọ́réènjì ń fi ìbáṣepọ̀ kún àyè náà. Ní apá kejì, àwọn oníṣọ̀nà tí wọ́n fi ara wọn jì iṣẹ́ náà ń ṣẹ̀dá iṣẹ́-ọwọ́ tó ga jùlọ pẹ̀lú àyẹ̀wò àwọ̀ tó péye àti ìṣàpẹẹrẹ, èyí tó yọrí sí àgbékalẹ̀ tó lẹ́wà tó sì wúlò.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Diorse Jewerly Ilé Ìtajà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Diorse Jewerly Ilé Ìtajà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Diorse Jewerly Ilé Ìtajà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A very luxurious yet sincere environment is designed. In fact, the combination of natural materials with the environment of the jewelry store has created a familiar and intimate environment. For instance, the warm wooden tile flooring enhances the organic feel. That immerses customers in a serene environment, and making each visit not just a shopping trip, but a journey of elegance and nature.
Dimensions & Packaging
Oval display Table: Width3120*Height7500*Depth1360
Showcase: Width790*Height620*Depth530.
Coffee Table: Width460*h400*Depth400.
Tags
Retail design, jewelry, stone, store,interior design
Production Technology
The designer has crafted both stone tables with robust metal structures, ensuring both durability and elegance. Shades equipped with remote-controlled electric engines and smart lighting, allowing for customizable ambiance. Additionally, a cleverly hidden door discreetly separates the pantry from the main area, maintaining an organized and sleek appearance.
Design Challenge
Flawless execution of the work was one of the most important concerns. For example, placing the lace fabric between two glasses and reinstalling it in the iron frame was one of the most difficult parts of the job.
Inspiration
The design is inspired by beauty of nature. Spring blossoms, the smell of oranges, rocks and trees are the main sources of inspiration. Diamonds are extracted from the heart of the stone, so natural cream marble is used as primary materials. The flooring, is crafted from natural wood, further enhances the organic essence of the space. Pink and orange touches are added to make the space more joyful and friendly.
Project Duration
The project started in December 2023 in Tehran, finished in April 2024
Operation Flow
Methodically the design process emerged, with dedicated craftsmen and experts at different companies spending a lot of time building each object. The quality of every single color was examined at a pretty high level of accuracy in order to produce the flawless shade of color. The whole project was visually consistent with several iterations of modeling were to allow for alterations, which resulted in better shape and further utility.
Image Credits
Vings Studio, Shervin Bashari

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