Virtu AI Oju opo Rira ọja by Yue Hu, Xi Zhou and Minghao He is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ọjà Dijítà Competition Category.
IrinỌjà Dijítà· 2025
Virtu AI Oju opo Rira ọja
by Yue Hu, Xi Zhou and Minghao He
Client: Virtu AI
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ọjà Dijítà Category
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The Design
About Virtu AI Oju opo Rira ọja
Virtu AI jẹ́ pẹpẹ oju-ewe kan fún ṣíṣe àpẹrẹ eékánná tí a fi ọwọ́ so (press-on nails) tí a ṣe fún ẹnìkọ̀ọ̀kan. Àwọn olùmúlò máa ṣàlàyé èrò wọn ní gbolóhùn ọ̀rọ̀ kan tí ó rọrùn, kí ọgbọ́n orí atọwọdá (artificial intelligence) sì ṣẹ̀dá ẹgbẹ́ eékánná tí ó bá a mu. Ìṣàyẹ̀wò aworan kọ̀ǹpútà (computer vision segmentation) máa ya orí eékánná kọ̀ọ̀kan sọ́tọ̀, tó bẹ́ẹ̀ tí a fi lè ṣe àpẹrẹ ẹgbẹ́ eékánná mẹ́wàá lọ́tọ̀ọ̀tọ̀, kí a sì bá àwọn àwọ̀ tí ó ti wà tẹ́lẹ̀ mu wọ́n. Lẹ́yìn náà, àwọn àpẹrẹ tí a parí ni a máa ránṣẹ́ sí àwọn oníṣọ̀nà ọlọ́gbọ́n, tí wọ́n á ṣe wọ́n tí wọ́n á sì fi wọ́n ránṣẹ́ sí àwọn olùmúlò. A jẹ́ kí lílọ́ ojú-ewe náà rọrùn, kí àwọn ènìyàn tí kò ní ìmọ̀ ẹ̀rọ jíjìn lè fi ọwọ́ ṣe àwòrán eékánná tiwọn, kí wọ́n sì lè yí èrò tiwọn padà sí ohun tí a lè wọ̀ ní ti gidi.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Virtu AI Oju opo Rira ọja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Virtu AI Oju opo Rira ọja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Virtu AI Oju opo Rira ọja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
- Dimensions & Packaging
- The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
- Tags
- press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
- Production Technology
- Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
- Design Challenge
- The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
- Research
- The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
- Inspiration
- The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
- Project Duration
- The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
- Operation Flow
- Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
- Team Members
- Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist - Image Credits
- All materials credit to Xi Zhou, Yue Hu and Heidi He
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