Igo Ohun Elo Alagbeka by Zilian Li is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IrinAlágbèéká· 2025

Igo Ohun Elo Alagbeka

by Zilian Li

Client: Ambiwishes Technology

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Alágbèéká Category

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Colors

The Design

About Igo Ohun Elo Alagbeka

Igo jẹ́ ohun elo alagbeka fún iṣẹ́ ọkọ ìrìnàjò tí a ń pín papọ̀ tí ó gbọ́n. Iṣẹ́ náà ní èrò láti pèsè ìrìnàjò tí ó rọrùn nínú owó àti tí ó ní ààbò fún àwọn àdúgbò tí owó-wíwọlé wọn kéré ní Los Angeles. Àwọn algoridimu ọlọ́gbọ́n máa ń so àwọn arìnrìn-àjò tí ń rin ìrìn àjò lọ sí àwọn ibi tí ó súnmọ́ ara wọn pọ̀, èyí tí ó máa ń mú ìlọsíwájú bá bí a ṣe ń lo ọkọ̀ àti tí ó máa ń yanjú ìṣòro ìrìn àjò ìbẹ̀rẹ̀ àti ìgbẹ̀yìn kìlómítà. Ohun elo náà tún ń ṣàkójọ àwọn àǹfààní iṣẹ́ tí ó wà ní ọ̀nà kọ̀ọ̀kan. Àwọn ẹ̀yà ààbò pẹ̀lú àwọn ìkìlọ̀ pàjáwìrì tí a fi ohùn múra ṣiṣẹ́, ìpè pàjáwìrì kànkán kan ṣoṣo, àti pínpín ìrìn àjò fún àwọn tí ń rìn ní alẹ́. Ọ̀nà ìṣàmúlò náà rọrùn, nítorí náà ó rọrùn láti rí àwọn iṣẹ́ pàtàkì.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Igo Ohun Elo Alagbeka jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Igo Ohun Elo Alagbeka yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Igo Ohun Elo Alagbeka nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.
Dimensions & Packaging: Igo is a digital mobility solution available on Apple operating system and Android platforms. It features intelligent route matching, Global Positioning System based navigation, real time data processing, and cloud integrated safety systems. The app supports voice activated emergency alerts and job discovery tools. It operates on a scalable cloud infrastructure ensuring efficient data synchronization and secure user authentication across devices.
Tags: Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features
Production Technology: Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.
Design Challenge: The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.
Research: Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.
Inspiration: Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.
Project Duration: Designed and developed from January to April 2023.
Operation Flow: The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.
Patents: Copyrights belong to Ambiwishes Technology, 2024
Team Members: Zilian Li
Image Credits: Ambiwishes Technology