Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú by Prashant Dixit

Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú by Prashant Dixit is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IdẹAlágbèéká· 2025

Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú

by Prashant Dixit

Client: Tawuniya

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Alágbèéká Category

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The Design

About Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú

Tawuniya jẹ́ ohun èlò alágbèéká fún àwọn iṣẹ́ ìdánilójú. Ohun èlò náà ń bo ìdánilójú ọkọ̀, ìlera, àti ohun ìní láàrin ojú-ìwé kan ṣoṣo. Ẹ̀ka pàtàkì kan wà tí ó ń ṣètìlẹ́yìn fún àwọn ẹ̀tọ́ àìtọ́nà iṣẹ́ ìṣègùn. Ìmọ̀-ẹ̀rọ ìdámọ̀ àmì-ìkọ̀wé àti ọgbọ́n-èrò-ayélujára ń kà àwọn àkọsílẹ̀ tí a fi sílẹ̀, wọ́n a sì mú àwọn ìwífún pàtàkì jáde, kí wọ́n dá àkótán kúkúrú sílẹ̀. Ìtọ́sọ́nà lákọ̀ọ́kán-àkọ̀ọ́kán ní àsìkò gidi ń ràn àwọn olùmúlò lọ́wọ́ láti parí ìgbésẹ̀ kọ̀ọ̀kan. Wọ́n kọ́ Tawuniya pẹ̀lú ìlànà tí ó lè ṣiṣẹ́ ní oríṣiríṣi ìwúlò, ó sì ń ṣiṣẹ́ lórí àwọn ohun èlò iOS àti Android méjèèjì. Ìtìlẹ́yìn èdè méjì ń jẹ́ kí kíkà lè lọ láti òsì sí ọ̀tún àti láti ọ̀tún sí òsì.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Tawuniya Ìṣàmúlò Alágbèéká fún Ìdánilójú ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative platform redefines the claims process, particularly for medical malpractice cases, by integrating advanced ocr and ai technologies. Users can effortlessly submit required documents, which are analyzed to extract key information and generate concise summaries. This approach streamlines the traditionally cumbersome process, offering unprecedented speed and efficiency. The design's strength lies in its ability to seamlessly combine user centric functionality with cutting edge technology, ensuring a superior, hassle free experience.
Dimensions & Packaging: The app designed and optimized to ensure seamless functionality across devices. Its core modules include motor, health, and property insurance services, enhanced by AI-driven OCR technology for medical malpractice claims. It built to help the user and for scalability and flexibility, the app operates with efficient resource management, ensuring high performance across platforms. Technical specifications include a responsive design supporting resolutions from 360 x 640 pixels (mobile) to 1920 x 1080 pixels (desktop/web views), ensuring compatibility with diverse device standards and screen aspect ratios.
Tags: Digital insurance, AI Driven Claims, User Experience, Medical Malpractice, Motor Insurance, Ocr Technology, Insurance Innovation
Production Technology: The Super App leverages modern development tools and frameworks to deliver a robust and flexible user experience. Built using Flutter, a highly efficient cross-platform framework, the app ensures seamless functionality on both iOS and Android devices. Integrations is achieved through API connections and in app web views, allowing users to explore and buy cars easily. Advanced OCR and AI systems enhance the medical malpractice claims workflow by providing document analysis, intelligent recommendations, and real-time guidance. Dual language support LTR and RTL ensures accessibility, meeting diverse user needs.
Design Challenge: The project faced challenges in balancing innovative design with regulatory compliance and addressing diverse user needs. Cultural and social norms in Saudi Arabia necessitated inclusive yet locally aligned designs. Adapting to rapidly evolving technologies and ensuring accessibility for all demographics were additional obstacles. Limited real-time user data initially delayed insights. Through cross-functional collaboration and adaptive tools, these challenges were successfully navigated, resulting in a compliant and user-focused solution.
Research: The research adopted a user centered approach to enhance digital experiences on Tawuniya.com. It aimed to identify usability challenges, improve accessibility, and optimize engagement. Using a mixed-methods methodology, surveys, interviews, and usability tests were conducted alongside analytics tools. Participants included diverse user segments, such as customers, agents, and corporate partners. Insights revealed navigation and content clarity issues, leading to actionable redesign strategies.
Inspiration: The inspiration for this project stemmed from a vision to make insurance more accessible, efficient, and user centric. Observing the evolving needs of Saudi consumers, the idea was to integrate cutting-edge AI and UX design to bridge gaps in the industry. By prioritizing health, safety, and convenience, the aim was to create a platform that not only meets but exceeds user expectations, empowering individuals and families with tailored solutions.
Project Duration: The project commenced in January 2023 in Saudi Arabia and is scheduled for completion in December 2023.
Operation Flow: Tawuniya Super App operates through a simple and user friendly flow, starting with the landing page where users can easily navigate through various insurance services, such as motor, health, and property insurance. After selecting their preferred service, users are guided to complete their transactions smoothly. Key steps include registering or logging in, exploring available options, and purchasing or managing policies. Real time AI assistance ensures quick resolutions, with seamless integrations allow users to buy a car within the app.
Patents: All intellectual property, including patents, trademarks, and registered copyrights, related to this project are owned by Tawuniya. This includes the design concepts, user interface elements, proprietary research methodologies, and content developed during the project. All materials are protected under applicable Saudi Arabian and international intellectual property laws.