Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ by Rachel Tsang

Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ by Rachel Tsang is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.

IdẹÀjọ· 2025

Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ

by Rachel Tsang

Client: Hong Kong Trade Development Council

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àjọ Category

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Colors

The Design

About Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ

Ọ̀rọ̀ Ìwé: Centrestage 2024 jẹ́ ìṣẹ̀lẹ̀ àṣọ ọlọ́jọ́ mẹ́rin tí ó wáyé ní Hong Kong. Centrestage 2024 fi àmì-ọjà 250 hàn láti orílẹ̀-èdè àti agbègbè 17, pẹ̀lú àwọn ìfihàn àṣọ, àpérò-ẹ̀kọ́, àwọn ìgbòkègbodò ìbáṣepọ̀ àti àwọn ìrìn-àjò àṣọ. Àkòrí àpẹẹrẹ náà so iṣẹ́-ọnà pọ̀ mọ́ ìtẹ̀síwájú onímọ̀-ẹ̀rọ, tí a fi hàn nípasẹ̀ àwọ̀ pupa tí ó lágbára, ìtànṣán àwòrán, ògiri LED àti ilẹ̀ afáraẹni. Ibi ìṣẹ̀lẹ̀ àkọ́kọ́ gba àyè tí ó ju mítà onígun 11,000 lọ, a sì pín in sí àgbègbè marun tí ọ̀kọ̀ọ̀kan ní àkòrí tirẹ̀. Ìfihàn ọ̀tọ̀ọ̀tọ̀ kan ní alẹ́ lo ọ̀nà eré yíyi tí ó dá lórí àpáta tùràrí ńlá kan ní àárín gbùngbùn rẹ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Centrestage 2024 Iṣẹ́ Pàtàkì: Ìṣẹ̀lẹ̀ Òwò Àṣọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CENTRESTAGE, the annual highlight of the Asian fashion scene, serves as a premier platform for promoting global designer brands and collections and facilitating the launch of new products in the region. HKTDC invited industry professionals from around the world to participate in the annual event, fostering collaborative opportunities. This year we showcased 250 brands from 17 countries and regions, offered a captivating lineup of events including fashion shows, seminars, networking activities and fashion tours for all visitors.
Dimensions & Packaging: This year's CENTRESTAGE events were divided into two parts. The ELITES show at the Hong Kong Palace Museum occupied 450 sqm and hosted 300 guests. The grand event at the Hong Kong Convention and Exhibition Center spanned over 11000 sqm, featuring a fairground space and a highlighted main calkwalk stage for 600 guests. The meticulous planning and innovative design elements ensured an immersive and unforgettable experience for all attendees.
Tags: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, FASHIONALLY, ELITES, YDC, Fashion Hong Kong, , Asia’s Fashion Spotlight, Exhibition Design
Production Technology: The couture journey began with raw fabric, progressing through craftsmanship to modern technology. Projection technology and lighting created dynamic patterns on fabric, with LED walls and interactive floor enhancing the immersive experience. Decorative elements like mega cotton fabric, beads, plastic, and LED lights symbolized fashion's evolution. Graphics blended classical lace and embroidery with futuristic coding and pixel elements, featured with AI generated models with runway shows, illustrating the dynamic transformation of fashion craftsmanship across different eras.
Design Challenge: We dedicated 9 months from thorough research, planning, follow with study industry trend and innovative design. This approach aimed to create a "wow" factor, such as the 10m long interactive floor with dynamic hanging fabric above. Similarly the vibrant overhead neon LED light strings at the Urban zones required detailed drawing and coordination. It was also crucial to have an experienced support team on site, especially for ELITES at the Hong Kong Palace Museum, ensuring a smooth move-in and transforming the museum space into an immersive show venue within 16 hours.
Research: The CENTRESTAGE event featured an AI-generated model video to promote exhibitors' collections, created immersive and interactive moments perfect for Instagram. A highlight was the use of over 150,000 incense sticks to form a mega-sized incense mountain, serving as a dynamic backdrop for the ELITES models. This innovative approach combined traditional craftsmanship with cutting-edge technology, offering an unique and captivating experience for all attendees.
Inspiration: The combination of "craftsmanship" and "technological advancement" was the concept of the event, which transformed traditional craft techniques and innovative technologies into stylish and unique fashion. The use of bold red color represented motivated action for the fashion industry. The vitality and strong emotions, including love, passion, and intensity, in the “craftformation” broke through traditional fashion arts with avant-garde trends and creativity.
Project Duration: CENTRESTAGE, a 4-day fashion event, was held from 4th to 7th September 2024 at the Hong Kong Convention and Exhibition Centre (HKCEC). The CENTRESTAGE ELITES show took place at the Hong Kong Palace Museum the night before the fair opened.
Operation Flow: The main event at HKCEC featured five thematic zones: Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The strategically designed layout and thoughtful venue decoration, including the Main Stage, Presentation, and Mini Parade areas enriched our trade hall & shows variety. For the ELITES show at the Palace Museum, inspired by "HOME" and "Circle" concept, we created a circular runway centered with a 5.8m diameter by 2.3m height, a mega incense mountain, blended with unique lighting effects to create a world-class haute couture event.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council