China International Import Expo 2024 Ile Fifihan Awọn Ọja by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.
IdẹÀjọ· 2025
China International Import Expo 2024 Ile Fifihan Awọn Ọja
Client: Hong Kong Trade Development Council
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àjọ Category
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The Design
About China International Import Expo 2024 Ile Fifihan Awọn Ọja
Ọ̀rọ̀ Inú Ìwé: Ifihan Iṣowo Kariaye ti China 2024 jẹ apẹrẹ aaye ifihan ti a ṣe láti ọwọ́ àwọn gbọ̀ngàn méjì tí ó ń ràn àwọn ilé-iṣẹ́ Hong Kong lọ́wọ́ láti fẹ̀ ìtajà wọn síwájú sí ọjà China ilẹ̀ ńlá. Gbọ̀ngàn àwọn ọjà ni ó gba ààyè tí ó tó bí mítà 1000 lóríṣiríṣi, ó sì ń gba àwọn olùfihàn 44 ti oúnjẹ àti ọjà ìlera. Gbọ̀ngàn iṣẹ́ ìsìn ni ó gba ààyè tí ó tó bí mítà 500 lóríṣiríṣi, ó sì ń gba àwọn olùfihàn 18 láti ọ̀dọ̀ àwọn iṣẹ́ ìsìn ọjọ́gbọ́n àti gbígbé ọjà kiri. Ilé-gogoro irin onípele méjì, àwọn ìran LED tí ń yíyi, àti ògiri tí ó tẹ̀ tí ó sì ṣí sílẹ̀ ń mú kí a lè rí i láti ọ̀nà jíjìn. Ètò férémù tí a lè tún lò ń dín àjẹ́kù kù ní ojú ìwọ̀de.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
China International Import Expo 2024 Ile Fifihan Awọn Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé China International Import Expo 2024 Ile Fifihan Awọn Ọja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. China International Import Expo 2024 Ile Fifihan Awọn Ọja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.
- Dimensions & Packaging
- The Hong Kong Pavilions at CIIE 2024 featured two distinct areas. The Product Pavilion, measuring 34.5m W x 29.1m D x 6m H, covered approximately 1000 sqm and hosted 44 exhibitors showcasing Food and Health-related products. The Service Pavilion, at 24.2m W x 20.7m D x 6m H, spanned around 500 sqm and accommodated 18 exhibitors from professional services and logistics sectors, enabling direct engagement with buyers for new business and partnership opportunities.
- Tags
- CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)
- Production Technology
- We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.
- Design Challenge
- The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.
- Research
- The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness.
The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection. - Inspiration
- The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.
- Project Duration
- The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.
- Operation Flow
- Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.
- Team Members
- HKTDC Creative Department
- Image Credits
- Hong Kong Trade Development Council
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