Mawa Branding Ìdánimọ̀ Ilé-iṣẹ́ by Mohammed Obaid is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Mawa Branding Ìdánimọ̀ Ilé-iṣẹ́
Client: Mohammed Obaid
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Mawa Branding Ìdánimọ̀ Ilé-iṣẹ́
Àpẹẹrẹ yìí ní àmì ayọ̀ wúrà tí ó hun pọ̀, tí ó ń ṣàpẹẹrẹ ìṣọ̀kan, agbára, àti ìtẹ̀síwájú, tí a fi pọ̀ mọ́ ìkọ̀wé aláìlẹ́sẹ̀sẹ̀ ọ̀dẹ fún kíkọ́ àti ìwà-ọlá. Àtìlẹyìn láti ọ̀dọ̀ àwọn àpẹẹrẹ jiomẹ́tírì nínú ayaworan-ilé ọ̀gbẹni, àyípadà wúrà ṣàfikún ìjìnlẹ̀ ó sì ṣe àfihàn ìdára tó ga jùlọ. A ṣe é nípa lílo àwọn irinṣẹ́ díjítà tó ti ní ìlọsíwájú, a sì ṣe é dáradára fún ìfẹ̀sí àti ìlò lọ́nà púpọ̀ ní àwọn ohun èlò oríṣiríṣi, tí ó ń rii dájú pé iṣẹ́ ṣíṣe dúró ṣinṣin nínú títẹ̀jáde, díjítà, àti àwọn ọ̀nà ìkéde tó tóbi. Àdàpọ̀ alárinrinájọ yìí ti àpẹẹrẹ àṣà àti ẹwà ìgbàlódé ń ṣẹ̀dá ìfara hàn oju tó dúró pẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Mawa Branding Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mawa Branding Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mawa Branding Ìdánimọ̀ Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design features an interwoven gold circle symbolizing unity, strength, and continuity, paired with sleek typography for clarity and sophistication. The premium gold color reflects luxury and high quality, making it unique and memorable. It balances elegance and cultural meaning, embodying "Mawa" as a symbol of comfort and belonging.
- Dimensions & Packaging
- This non-physical logo design features a geometric circular emblem with smooth, interwoven elements symbolizing unity and strength. A gold gradient adds depth and luxury, crafted using advanced digital tools. The modern sans-serif typography is precisely aligned with the emblem, ensuring balance and clarity. Optimized for scalability, the design maintains its versatility across print, digital, and large-format applications, making it both functional and visually impactful.
- Tags
- Luxury logo design, real estate branding, gold emblem, elegant typography, unity and strength, premium branding, modern design, scalable logo, cultural symbolism, timeless appeal
- Production Technology
- Used Adobe Illustrator to make the logo and all it's applications, the photos was edited using Adobe Photoshop.
- Design Challenge
- The hardest part was combining cultural meaning with a modern, luxurious look. We needed the design to reflect the Arabic meaning of Mawa while appealing to a high-end market. Creating the gold circle to symbolize unity and luxury, while making it work across different formats, was a big challenge. Limited feedback and ensuring the design connected with all audiences were obstacles we overcame by testing and refining the design multiple times.
- Research
- This design was created through research aimed at developing a logo that embodies luxury and comfort in the real estate sector. It symbolizes unity, strength, and premium quality by blending cultural symbolism with modern luxury branding trends. Designed using Adobe Illustrator, feedback from experts and clients refined the concept. The gold circular emblem and modern typography enhance emotional connection and clarity, establishing trust and elevating design standards in the industry.
- Inspiration
- Similar geometric and circular patterns can be found in luxury architecture, such as golden domes or ornamental designs in upscale buildings.
- Project Duration
- This project was designed in February 2022, In Riyadh Saudi Arabia, and it is used in the company's office.
- Operation Flow
- This logo operates as a versatile and impactful visual identity, seamlessly adapting across various mediums like print, digital, and signage. Its clean, modern design ensures clear communication, while the interwoven gold circle adds an element of sophistication and memorability. The balance between the emblem and typography makes it instantly recognizable, creating a strong connection with the audience. Its elegance and scalability ensure consistent performance across all applications.
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