De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà by Paul Joshua Martinez Calderon

De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ẹ̀kọ́, Ohun-èlò Ìkọ́ni àti Àkóónú Ìdánilẹ́kọ̀ọ́ Competition Category.

IdẹẸ̀kọ́· 2025

De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà

by Paul Joshua Martinez Calderon

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ẹ̀kọ́ Category

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The Design

About De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà

De Muros a Marcas jẹ́ ẹ̀kọ́ yíyàn ní ilé-ẹ̀kọ́ gíga àti ìwé iṣẹ́ ọnà tí a ṣẹ̀dá láti kọ́ àwọn akẹ́kọ̀ọ́ iṣẹ́ ọnà àti apẹẹrẹ (design) nípa iṣẹ́ ọnà òpópónà àti bí ó ṣe ń nípa lórí àpẹẹrẹ ìsinsìnyí. A ṣe àgbékalẹ̀ ètò ẹ̀kọ́ náà pẹ̀lú ìrànlọ́wọ́ àti àṣàrò láti ọ̀dọ̀ àwọn akọ́nímọ̀ràn tí ó ń ṣiṣẹ́ nínú iṣẹ́ apẹẹrẹ, ó sì ní nínú àwọn ìjìnlẹ̀ ìtàn àti ti ìsinsìnyí, àwọn iṣẹ́ àṣesí, àti iṣẹ́ ìparí kan tí a pín sí ọ̀sẹ̀ mẹ́ẹ̀ẹ́dógún (15) ìkẹ́kọ̀ọ́. Ìwé iṣẹ́ ọnà náà ní ìwọ̀n 32 cm ní 28 cm, ó sì so àwọn àwòrán tí a fi ọwọ́ yà pẹ̀lú páálí tí ó ní ọtí àti àwọ̀ akiriliki (acrylic) pọ̀ mọ́ àwọn àwòrán dígítà. Àwọn ìrọ̀rùn àti àwọn àpẹẹrẹ A4 tí a lè tẹ̀ jáde ń ràn lọ́wọ́ nínú ìdálẹ́kọ̀ọ́ olúkúlùkù kíláàsì.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. De Muros a Marcas Ẹ̀kọ́ Yíyàn, Ìwé Iṣẹ́ Ọnà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensions & Packaging: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Tags: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Production Technology: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Design Challenge: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Research: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiration: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Project Duration: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Operation Flow: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.