Diageo Travel Retail Àpẹrẹ Inú Ilé Ìtajà láti ọwọ́ L'Atelier Five Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
IdẹInú Ilé· 2025
Diageo Travel Retail Àpẹrẹ Inú Ilé Ìtajà
látọ̀wọ́ L'Atelier Five Ltd.
Oníbàárà: L'Atelier Five Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #167830Àpẹrẹ Náà
Nípa Diageo Travel Retail Àpẹrẹ Inú Ilé Ìtajà
Diageo Travel Retail jẹ́ ìṣètò inú ilé ìtajà-nínú-ìtajà tí a ṣe fún ọ̀gá tọ́mínà arìnrìn-àjò olówó iyebíye ní Pápá Ọkọ̀ Òfurufú Kárí-Ayé Incheon ní Seoul. Ilé ìtajà náà gba àyè tó jẹ́ mítà onígun mẹ́rin 40.12, tí ògiri rẹ̀ sì ga tó mítà 2.7. Àwọn ògiri amóríyá tí a fi Corian tí a ṣe pẹ̀lú ooru rọ̀ yíká yára náà jẹ́jẹ̀ẹ́, ní títẹ̀lé èrò ti omi tí ń ṣe àpẹrẹ òkúta. Irin tí a lu ihò sí, àwọn ẹ̀rọ ìfihàn tí a ṣe pàtàkì àti ohun ọ̀ṣọ́ tí a ṣe àkànṣe parí ìṣètò inú ilé náà. Ìṣètò tí ó rọ̀ yíká náà ń tọ́ àwọn àlejò lọ ní ipa-ọ̀nà tí ó ń fi ọ̀pọ̀lọpọ̀ àmì-ọjà whiskey hàn nínú àyíká kan tí ó dákẹ́ tí ó sì ṣọ̀kan.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Diageo Travel Retail Àpẹrẹ Inú Ilé Ìtajà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Diageo Travel Retail Àpẹrẹ Inú Ilé Ìtajà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Diageo Travel Retail Àpẹrẹ Inú Ilé Ìtajà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- Ìwọ̀n àti Àpò
- 40.12 meter square
2.7M tall walls - Àwọn Àkọlé
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - Ìpèníjà Àpèsè
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - Ìwádìí
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - Ìmísí
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- Àkókò Iṣẹ́ Àkànṣe
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - Ìlànà Ìṣiṣẹ́
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Diageo Scotland Ltd
- Àwọn Ọmọ Ẹgbẹ́
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- Ìfọwọ́sí Àwòrán
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
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