Zoom Ìwé-itọ́kasí Ìfihàn by Zoltan Berta

Zoom Ìwé-itọ́kasí Ìfihàn by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìtẹ̀wé àti Àtẹ̀jáde Competition Category.

FàdákàÌtẹ̀wé· 2025

Zoom Ìwé-itọ́kasí Ìfihàn

by Zoltan Berta

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìtẹ̀wé Category

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Colors

The Design

About Zoom Ìwé-itọ́kasí Ìfihàn

Ìfihàn Zoom (Museum of Ethnography, Budapest) lo ọ̀nà tí kò tẹ̀lé ìṣẹ̀dá láti wo ìkójọpọ̀ musiọmu náà. Ètò àkóónú rẹ̀ jẹ́ àpẹẹrẹ nípa àwọn ìyípadà ojú ìran tí ó ń fi àwọn ohun àti ìpọ̀ àwọn ohun hàn láti oríṣiríṣi igun tuntun. Ìwé-itọ́kasí náà gbìyànjú láti ṣàfihàn ọ̀nà yìí nípa oríṣiríṣi àwọn ojútùú àwòrán àti ìdì-títẹ̀ ìwé. Ẹ̀yìn inú ìwé náà ní àpẹẹrẹ àkànṣe pàtàkì fún kọ̀ọ̀kan ẹ̀dà tí ó jẹ́ àtúnṣe ìtumọ̀ àwọn àpẹẹrẹ ìhunra tó wọ́pọ̀ nínú iṣẹ́-ọnà ìbílẹ̀ Hungary. art1st Design Studio ṣe àpẹẹrẹ ìfihàn náà, pẹ̀lú Daniel Taraczky gẹ́gẹ́ bí olùdarí olùṣàpẹẹrẹ.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Zoom Ìwé-itọ́kasí Ìfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zoom Ìwé-itọ́kasí Ìfihàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zoom Ìwé-itọ́kasí Ìfihàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta