Hocking Hills Apẹrẹ Wẹẹbu by Cansu Dagbagli Ferreira

Hocking Hills Apẹrẹ Wẹẹbu by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.

IdẹOjú-ìbáṣepọ̀· 2025

Hocking Hills Apẹrẹ Wẹẹbu

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ojú-ìbáṣepọ̀ Category

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Colors

The Design

About Hocking Hills Apẹrẹ Wẹẹbu

Àtúnṣe apẹrẹ Hockinghills.com ṣàfihàn pẹpẹ ìforúkọsílẹ̀ tí ó rọrùn tí ó sì jẹ́ ti ìgbàlódé fún ìdúró nínú ẹ̀dá àti àwọn iṣẹ́ ìgbádùn ìta gbangba. Nípa fífi pàtàkì lórí kedere àti ìlò rọrùn, apẹrẹ tuntun náà ní ìlànà kékèké tí ó ń ṣàfihàn ẹwà ẹ̀dá Hocking Hills. Ojú-ìwájú olùlò tí a tún ṣe dáradára, ìtọ́kasí tí a mú dára jù, àti àwọn àmì àkànṣe tí ó ju ọgọ́rùn-ún lọ máa ń mú ìwọlé rọrùn àti iṣẹ́-ṣiṣe pọ̀ sí i. Àbájáde rẹ̀ jẹ́ ìrírí onírowò tí ó ní ìsopọ̀ tí ó sì fàní mọ́ra tí ó ń mú ètò ìrìnàjò rọrùn bí ó ti ń jẹ́ olóòtítọ́ sí ìfọkànsí ààmì-iṣọ́wọ́ náà sí ẹ̀dá, àwùjọ, àti ìwárìrì aláìléwu.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Hocking Hills Apẹrẹ Wẹẹbu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hocking Hills Apẹrẹ Wẹẹbu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hocking Hills Apẹrẹ Wẹẹbu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.