At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin by Lance Francisco

At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin by Lance Francisco is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìtọ́jú Ẹranko, Ohun-ìṣeré àti Ohun-èlò Ẹranko Competition Category.

IdẹÌtọ́jú Ẹranko· 2025

At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin

by Lance Francisco

Client: Lance Francisco

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìtọ́jú Ẹranko Category

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Colors

The Design

About At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin

At Leash jẹ́ ìṣàkópọ̀ kola àti okun ìdarí fún àwọn ẹran-ọsin. Kola àti okun ìdarí náà ni a fi okun webbing tí a bò pẹ̀lú TPU ṣe, èyí tí a yàn nítorí bí ó ṣe le, bí ó ṣe rọ̀ mọ́, àti agbára rẹ̀ láti kojú omi. Àwọn ẹ̀yà méjèèjì ní ìbú ìwọ̀n sẹ̀ntímítà 3.8, àti pé ìbú yìí ń tan ìfúnpá kálẹ̀ ní bí ó ti tọ́ láti mú kí ó rọrùn fún ẹran-ọsin náà. Àwọn ihò tí a fikún fún agbára tí ó ní ìwọ̀n mílíméta 9 jẹ́ kí a lè so àwọn ohun ọ̀ṣọ́ mọ́ ọn, tí ó sì mú kí ẹnìkọ̀ọ̀kan lè ṣe é lọ́nà tirẹ̀. Bọ́tìnnì snap kan jẹ́ kí ìdè àti ìtúsílẹ̀ yára kánkán. A lè ṣàtúnṣe ìdìmú náà kí a lè gbé e mú lọ́wọ́, ní ẹgbẹ́-ikun, tàbí kí a gbé e kọjá ara.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. At Leash Kola Ẹran-ọsin, Okun Idari Ẹran-ọsin ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.