Base Idamọ Wiwo by Lance Francisco is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Base Idamọ Wiwo
Client: Lance Francisco
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Base Idamọ Wiwo
Base jẹ idamọ wiwo fun ami-iyasọtọ awọn ọja ẹsin Ṣaina kan. Aami naa gbe lẹta b si inu ọna-hun kan tí a fa awokose lati inu didi okùn Ṣaina, iṣẹ-ọnà ìbílẹ̀ àtijọ́ tí ó ní í ṣe pẹ̀lú ìṣọ̀kan àti oríire. Àwọn àpẹẹrẹ híhun tí ń tún ara wọn ṣe fi ẹ̀mí àyíká ìgbàgbọ́ hàn. A ti ṣàyẹ̀wò àwọ̀ dúdú, pupa, àti wúrà kí wọ́n bàa lè bá a mu fún lílo ìtẹ̀wé àti oní-nọ́mbà pẹ̀lú. Ètò náà ní inú rẹ̀ aami tí a lè yí padà ní ìwọ̀n, ìtẹ̀mọ́lẹ̀ ọ̀rọ̀ ami-iyasọtọ, àwọn àpẹẹrẹ àkànṣe, ìdìmọ́ ọjà àti ìṣètò wẹ́ẹ̀bùsàìtì. Èròngbà rẹ̀ ni láti jẹ́ kí àṣà ìbílẹ̀ ṣì wúlò fún ìran tuntun.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Base Idamọ Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Base Idamọ Wiwo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Base Idamọ Wiwo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Base’ visual identity modernizes Chinese religious goods while staying true to cultural heritage. The logo subtly incorporates the letter "b" within a woven structure inspired by Chinese knotting, symbolizing continuity and legacy. Repetitive patterns reflect the cyclical nature of belief, where beginnings and endings are intertwined. A refined color palette of black, red, and gold balances elegance with tradition, creating a distinctive, meaningful, and contemporary brand presence.
- Dimensions & Packaging
- The visual identity system includes a scalable logo, brand typography, custom woven-style patterns, and a defined color palette. Applications span digital and physical formats, including packaging, website design, business applications, and environmental branding. Typography is optimized for both print and screen, ensuring legibility. The packaging specifications adhere to material guidelines, balancing durability with environmental responsibility.
- Tags
- Chinese religious goods, modern tradition, visual identity, cultural branding, packaging design, woven patterns, heritage meets modern, brand identity, Base Genesis, Singapore design
- Production Technology
- The visual identity was developed using a combination of digital design and traditional cultural research. The logo and patterns were created using vector-based design software, ensuring precision and scalability. A modern woven-style graphic system was developed to mirror the cyclical nature of Chinese traditions. The color palette was carefully calibrated for both digital and print applications, maintaining consistency across packaging, website, and brand materials.
- Design Challenge
- The main challenge was balancing cultural authenticity with modern aesthetics. Traditional religious goods often feature intricate, ornate designs, while contemporary branding leans toward minimalism. Finding a middle ground required deep research into historical motifs and modern design principles. Another challenge was ensuring the design resonated across generations, from older practitioners to younger consumers seeking a refined, meaningful connection to their heritage.
- Research
- The research combined cultural studies, consumer insights, and material exploration. The objective was to modernize Chinese religious goods while respecting tradition. Methods included analyzing historical artifacts, conducting interviews with religious practitioners, and studying contemporary design trends. Insights revealed a gap in the market for a refined, modern approach. The resulting identity system bridges heritage and contemporary aesthetics, making traditional products relevant to today’s audience.
- Inspiration
- The design draws inspiration from the intricate craft of Chinese knotting, an ancient folk art deeply rooted in Buddhism and Taoism, symbolizing unity and good fortune. This motif reflects the interconnectedness of tradition and modernity, aligning with Base' mission to preserve cultural heritage while adapting to contemporary design sensibilities. By reinterpreting traditional patterns with a modern aesthetic, the identity system bridges generations, ensuring cultural relevance.
- Project Duration
- The project began in August 2024 and was developed in Shanghai, China for Singapore.
- Operation Flow
- The identity system is designed for seamless integration across touchpoints, creating a cohesive brand experience. The woven pattern and color palette ensure immediate recognition, while the scalable logo adapts to various formats without losing clarity. The packaging enhances the ritual experience by balancing tradition with modern aesthetics, making religious goods more visually appealing and accessible for a new generation.
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