Thorn Metamorphosis Aworan Ọja Eleto by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
FàdákàFíìmù· 2025
Thorn Metamorphosis Aworan Ọja Eleto
Client: QZENS Furniture - Art - Design
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Fíìmù Category
Verified Award Winner
Verify Award Status for #170360The Design
About Thorn Metamorphosis Aworan Ọja Eleto
Thorn Lighting yí irísí tí ó mú jù lọ nínú ẹ̀dá àyè, èyí tí í ṣe ẹ̀gún, padà di ohun èlẹ́wà àpẹẹrẹ ọ̀dẹ òní tí ó ṣàfihàn ìdogbadógi láàrin líle àti rírọ̀, ìmọ́lẹ̀ àti òjìji. Bí àpẹẹrẹ látara ìyípadà ẹ̀dá, iná yìí ń ṣe àmì agbára, ìfarabalẹ̀ àti ìdàgbàsókè ẹ̀mí nípasẹ̀ wàhálà. Àpẹẹrẹ náà da ẹ̀gbẹ́ abẹ̀mí aláìṣe pẹ̀lú ìlà ilé-iṣẹ́ pọ̀, tí ó ṣàfihàn ẹ̀wà àti ìrètí tí a rí nínú àwọn ìṣòro. A ṣẹ̀dá ìrírí sínímà kan nípa lílo Houdini, Redshift, àti àwọn ìlànà ṣíṣàfihàn gíga láti fi ìyípadà yìí hàn ní ọ̀nà àfihàn, tí ó dapọ̀ ẹ̀mí ẹgàn ẹ̀dá pẹ̀lú ẹ̀wà ọ̀dẹ òní.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Thorn Metamorphosis Aworan Ọja Eleto jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Thorn Metamorphosis Aworan Ọja Eleto yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Thorn Metamorphosis Aworan Ọja Eleto jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions & Packaging
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Tags
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Production Technology
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Design Challenge
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Research
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiration
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Project Duration
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Operation Flow
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Team Members
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Image Credits
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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