Joy Ẹ̀rọ Àpọ̀pọ̀ Ọwọ́ by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ẹ̀rọ Ilé Competition Category.
IdẹẸ̀rọ Ilé· 2020
Joy Ẹ̀rọ Àpọ̀pọ̀ Ọwọ́
Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ẹ̀rọ Ilé Category
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The Design
About Joy Ẹ̀rọ Àpọ̀pọ̀ Ọwọ́
Pẹ̀lú àpẹẹrẹ bọ́tìnì rẹ̀ tó ní ìmúdọ́gba ara àti ìdìímú tó dùn, Joy ń pàdé gbogbo ìrètí ẹ̀rọ àpọ̀pọ̀ ọwọ́ tó ní ìdárayé gíga. Ẹ̀rọ mótò 1200-watt ti awoṣe pẹ̀lú àtúnṣe iyára ìpele-méjì ń ṣe iṣẹ́ àpọ̀pọ̀ ní àkókò tó kúrú jùlọ ní ọ̀nà tó múnadóko. Ní ìbùdó ẹ̀rọ àpọ̀pọ̀ irin aláìlábàwọ́n rẹ̀, ó lè fọ́ àti lọ̀ èso àti ẹ̀fọ́ ní ìrọ̀rùn láìwọ́n káàkiri. Ní ìbùdó ẹ̀rọ-lílù méjì àti àpótí ẹ̀rọ-gégùn abẹ́-méjì, méjèèjì iṣẹ́-ṣíṣe ọja àti ìgbádùn ìlò àkókò nínú ilé ìdáná ń pọ̀ ní ìlọ́po méjì.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Joy Ẹ̀rọ Àpọ̀pọ̀ Ọwọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Joy Ẹ̀rọ Àpọ̀pọ̀ Ọwọ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Joy Ẹ̀rọ Àpọ̀pọ̀ Ọwọ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
- Dimensions & Packaging
- Gift box dimensions 20cm x14cmx 43cm
- Tags
- hand, blender , ergonomy , chopper , mixer
- Production Technology
- Safe Food Contact Materials are used in all stages of the production.
- Design Challenge
- We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
- Research
- In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
- Project Duration
- The project started in 2018 April in Istanbul and will be launched in market in June 2019
- Operation Flow
- The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
- Team Members
- Senur Design Center
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