East Side Ọti Iṣẹ Ọwọ Italy by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
East Side Ọti Iṣẹ Ọwọ Italy
Client: Roberto Terrinoni
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About East Side Ọti Iṣẹ Ọwọ Italy
Ile ọti oyinbo ti n ṣiṣẹ ni ilu kekere kan ni aringbungbun Ilu Italia, gbogbo ọti ni itan kan, gbogbo itan ni o sọ lori aami rẹ. Bii didara ati oniwapọ, ilana akojọpọ ngbanilaaye lati fi diẹ ninu awọn eroja wiwo ti o ṣe afihan idanimọ ọja, gẹgẹbi awọn itọkasi si itumọ orukọ, si kikọ ẹkọ ọti ati si awọn eroja rẹ. Apẹrẹ aami, eyiti o duro fun idanimọ ile-iṣẹ, da lori apẹrẹ ti o rọrun. A ṣe agbekalẹ apẹrẹ yii lori gige ti awọn akole ati lori eto aami ti gbogbo ọti kan ni lilo isọdi-ara kan eyiti o jẹ awọ ati ti awọ.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
East Side Ọti Iṣẹ Ọwọ Italy jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé East Side Ọti Iṣẹ Ọwọ Italy yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. East Side Ọti Iṣẹ Ọwọ Italy ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
- Dimensions & Packaging
- 8,5x9 cm
- Tags
- beer, collage, packaging, label, italy,
- Production Technology
- Paper, off-set print, screen printing polishing
- Design Challenge
- The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
- Research
- At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
- Inspiration
- Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
- Project Duration
- This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
- Operation Flow
- This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
- Image Credits
- video by east side brewing
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