Frutta Frutta Atupa by Masashi Yamanaka and Kaori Osawa

Frutta Frutta Atupa by Masashi Yamanaka and Kaori Osawa is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun Ìmọ́lẹ̀ àti Ẹ̀rọ Ìtànṣán Competition Category.

FàdákàÌmọ́lẹ̀· 2020

Frutta Frutta Atupa

by Masashi Yamanaka and Kaori Osawa

Client: Fumu

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìmọ́lẹ̀ Category

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Colors

The Design

About Frutta Frutta Atupa

Frutta jẹ atupa ilẹ ti o gba irisi igi eso kan. Awọn olumulo le mu awọn ina kuro lori igi naa bi ẹnipe wọn jẹ eso, ṣiṣẹda timotimo ati iriri aibalẹ laarin eniyan ati ina. Frutta jẹ eto apọjuwọn kan, ngbanilaaye awọn imọlẹ lati yapa kuro ni ẹyọ atupa ilẹ akọkọ ati tun somọ si awọn atumọ iyan fifun awọn olumulo ni iṣakoso lori bii ina ṣe n ṣalaye ararẹ jakejado aaye kan. Frutta ṣe ileri lati jẹki igbesi aye rẹ pọ si nipa fifunni awọn solusan ina ailopin ti o ṣee ṣe nipa apapọ apẹrẹ wa pẹlu diẹ ninu oju inu rẹ.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Frutta Frutta Atupa jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Frutta Frutta Atupa yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Frutta Frutta Atupa jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frutta offers a new approach to how individuals interact
with their home lighting by envisioning a floor lamp as a fruit tree.

Current home lighting units are often inflexible in their usage due to being singular units. Frutta introduces a modular system allowing users to customize and control the lighting of their surroundings. The experience of “picking” the lights off of Frutta as if they were fruits creates an intimate and natural relationship between human and lighting.
Dimensions & Packaging: Main component 160 x 160 x 1080
Lighting unit 110 x 110 x 110
Tags: Plant,Lighting,Battery,Floor lump,
Production Technology: Steel, Ceramic.
Design Challenge: Lighting is primarily an inorganic product that switches on and off. We introduced an emotional experience to lighting.
Inspiration: We want everyone to remember picking fruit, which they experienced in childhood. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.
Project Duration: The project started in February 2020 in Tokyo
Operation Flow: Frutta provides three main functions.
1. Frutta allows multiple people within a space to directly control and customize their own lighting needs.
2. Lighting can be used to affect and reinforce our mood. In a situation where one may be trying to concentrate, energize, or relax, users can arrange the lighting to best fit their desired atmosphere. 3. Singular lighting units often present the issue with uneven lighting of a space. Frutta can spread itself out allowing for even and natural ambient lighting throughout a room or space.
Team Members: Kaori Osawa
Masashi Yamanaka