Macau Light Festival 2018 TVC Primary Function: Ìpolówó Ọjà Lórí Tẹlifíṣàn by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
FàdákàFíìmù· 2020
Macau Light Festival 2018 TVC Primary Function: Ìpolówó Ọjà Lórí Tẹlifíṣàn
Client: Mirage Visuals
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Fíìmù Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Primary Function: Ìpolówó Ọjà Lórí Tẹlifíṣàn
Macau Light Festival 2018 TVC jẹ́ ìpolówó ọjà lórí tẹlifíṣàn tí a ṣẹ̀dá láti gbé ayẹyẹ ìmọ́lẹ̀ ìlú kan lárugẹ. Ìpolówó náà ṣàfihàn ayẹyẹ náà bíi ojú ọ̀nà àkókò. Ìwòye ẹni àkọ́kọ́ ń darí olùwòran kọjá àwọn ìtòlẹ́sẹẹsẹ ìmọ́lẹ̀, ìwòyí ìṣàpẹẹrẹ oníwọ̀n-mẹ́ta àti àwọn eré ìbáṣepọ̀. Àwọn èròjà ìbílẹ̀ ti oúnjẹ jíjẹ, iṣẹ́ àyàwòrán ilé, àṣà àti ìṣẹ̀dá ni a fihàn gẹ́gẹ́ bíi iṣẹ́ ọnà ìtòlẹ́sẹẹsẹ nínú eré àwòrán ẹ̀mí náà. Gbogbo àwòrán ni a gbérò nínú ìtàn àwòrán tí a sì dán an wò gẹ́gẹ́ bíi ìṣísẹ̀ àpẹẹrẹ nínú sọ́fítíwì oníwọ̀n-mẹ́ta kí a tó ya fíìmù náà. Àwọn àwòrán ìṣe gidi, àwọn ipa àwòran àti àwọn àwòrán ìṣísẹ̀ ni a papọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Macau Light Festival 2018 TVC Primary Function: Ìpolówó Ọjà Lórí Tẹlifíṣàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Macau Light Festival 2018 TVC Primary Function: Ìpolówó Ọjà Lórí Tẹlifíṣàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Macau Light Festival 2018 TVC Primary Function: Ìpolówó Ọjà Lórí Tẹlifíṣàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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